{"product_id":"longines-gents-dress-watch-as03217","title":"Longines Gent's Dress Watch","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLongines is one of those brands that doesn't always get the attention it deserves.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e... or at least that used to be the case. Once you fall down the rabbit hole, you will start to realize how undervalued their vintage offerings are. Especially when  compared to contemporaries such as Patek Philippe and Vacheron Constantin- the value is apparent. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe unique 1940's case is constructed from 14k Pink Gold, with a barrel shaped yellow gold hinged lugs. Considered among the most 'luxurious' colors, the rich dark salmon dial has a dynamic shine depending on the lighting conditions, punctuated by its deco layout. The gold handset is understated and balanced.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSuited for the wrist of Fransisco d'Anconia or the like, the art deco splendor of this piece conjures images of elegant parties and titans of industry, making it a perfect dress piece or compliment to that linen suit!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eFounded in 1832 in Saint-Imier, Switzerland, Longines was at the sharp end of the watchmaking spear.  Constantly innovating, they were  a company to be compared with the other major Swiss manufactures.  By 1919, Longines was the official supplier of timepieces for the International Aeronautical Federation, working to develop highly accurate navigation chronometers for many of the era's great aviation pioneers.  \u003c\/p\u003e\n\u003cp\u003eMost famous among Longines' forays into navigation pieces is probably the Lindberg Hour Angle watch, a wristwatch designed by Charles Lindberg in conjunction with the brand to allow aviators to calculate, with the help of a sextant and their latitude, their exact geographic location.\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFrom the 1930s to the 1950s, Longines also put out a series of simply stunning time-only watches. Often referred to as calatravas after the iconic model by Patek Philippe, most of these watches had thin stainless steel cases at 34mm, a standard size for the time. Like the Patek Philippe Calatrava, these watches by Longines were known for their perfect proportions and the elegant simplicity of their designs.\u003c\/p\u003e","brand":"Longines","offers":[{"title":"Default Title","offer_id":30395000455255,"sku":null,"price":2250.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS03217.jpg?v=1582228561","url":"https:\/\/www.analogshift.com\/products\/longines-gents-dress-watch-as03217","provider":"Analog:Shift","version":"1.0","type":"link"}