{"product_id":"longines-gents-dress-watch-as03094","title":"Longines Gent's Dress Watch","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eValue Proposition. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBut let's get back to that in a second. Longines.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is a watch that punches far above its weight-class. Combining \u003cspan\u003ea subtle two-toned dial with inner sector dial, it uses multi-faceted applied hour indices punctuated by \u003c\/span\u003e\u003cspan\u003etritium plots have aged to a wonderfully creamy custard tone. A\u003c\/span\u003e\u003cspan\u003et 34mm, the steel case wears slightly larger thanks to the beveled lugs. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAs for the value proposition, this beautiful piece comes in well under $2k, offering a genuine piece of Swiss timekeeping history with timeless design language. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether you're buying your first vintage watch or have been collecting for years, this Longines offers an undeniable value and unmatched looks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eRecommendations for vintage dress watches are one of the most common inquiries we get at Analog\/Shift HQ. While sports watches are generally understood by collectors and enthusiasts, dress pieces have been off their radar for some time. Now that smaller, more delicate timepieces are becoming popular again, choosing one that offers a good blend of looks, construction, history, and originality can be a daunting task. The good news is that there are lots of options!\u003c\/p\u003e\n\u003cp\u003eThe challenge lies (as with any vintage watch) in finding a good one. Years of neglect, damage, and over-restoration can make finding a suitable timepiece a burden. In our minds, there are few minimum requirements for a proper dress piece: svelte case design, clean looks, a solid movement, and originality. \u003c\/p\u003e\n\u003cp\u003eLongines is a brand that needs no introduction.  Now closely associated with Omega under the Swatch Group umbrella, the brand was a staple of the Swiss watchmaking industry throughout the 20th century.  They are well-known for their broad assortment of lines and designs, as well as their close association with equestrian sports. \u003c\/p\u003e","brand":"Longines","offers":[{"title":"Default Title","offer_id":19792315252823,"sku":null,"price":1500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Longines_STEEL_AUTOMATIC_GENT_S_DRESS_WATCH_AS03094_5.jpg?v=1559850307","url":"https:\/\/www.analogshift.com\/products\/longines-gents-dress-watch-as03094","provider":"Analog:Shift","version":"1.0","type":"link"}