{"product_id":"jaeger-lecoultre-reverso-un-geste-asap0040","title":"Jaeger-LeCoultre Reverso 'Un Geste'","description":"\u003ch2\u003e\u003cb\u003eReverso 'Un Geste'\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe Reverso, Jaeger-LeCoultre's most distinctive watch, certainly has an impressive pedigree. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOne of the world's first sports watches, the Reverso combined utility with a sleek and elegant Art Deco exterior that has become an icon of horological design. This incredible French language ad from the late 1930s calls to a unique 'gesture' that operating a Reverso requires. This gesture, of course, is the operation of the Reverso's signature reversible carriage function, which allows the wearer to flip its elegant dial over so that its solid caseback is facing. This design was originally introduced in 1931 to provide polo players a timepiece they could wear on and off the field.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis special vintage ad was curated by our friends over at Ad Patina, and is presented in a solid wood frame with a black painted finish. It features a custom-measured, hand-cut 4-ply border in a shade of white, complimenting all the ad tones. Every material used is acid-free and the glass is anti-reflective and offers UV-protection to keep this precious ad preserved no matter where you decide to hang it up. Speaking of which, hanging your newly purchased ad is a seamless task, as this particular frame comes with an additional hanging wire and felt pads for wall protection. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHaving this framed ad on your wall is \u003cem\u003eun geste\u003c\/em\u003e - a gesture - of class, refinement and a great taste in watches.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"p2\"\u003e\u003cstrong\u003eAbout our collaboration with Ad Patina\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWe're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eScouring the world for forgotten marketing treasures, Ad Patina's \u003ci\u003eraison de être\u003c\/i\u003e very much mimics our own — to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come — no reprints or reproductions here!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMuch like a traditional piece of art — a painting or photograph — an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!\u003c\/span\u003e\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":40263040041047,"sku":null,"price":495.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/ASAP0040_39220040_JAEGER-LECOULTRE_Reverso_UnGeste_-4.jpg?v=1763480742","url":"https:\/\/www.analogshift.com\/products\/jaeger-lecoultre-reverso-un-geste-asap0040","provider":"Analog:Shift","version":"1.0","type":"link"}