{"product_id":"jaeger-lecoultre-reverso-tribute-duoface-as12825","title":"Jaeger-LeCoultre Reverso Tribute Duoface","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cem\u003eThis piece is part of our \u003ca rel=\"noopener\" href=\"mailto:firstlook@analogshift.com\" target=\"_blank\"\u003eFIRST LOOK\u003c\/a\u003e collection—your early access window into upcoming arrivals before they officially launch on the site. If you’d like more details or wish to reserve this watch ahead of the public release, simply click the \u003ca rel=\"noopener\" href=\"mailto:firstlook@analogshift.com\" target=\"_blank\"\u003eInquire for Priority Access\u003c\/a\u003e button at the top of the page, complete the short form, and a member of our team will reach out shortly.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Reverso, Jaeger-LeCoultre's most distinctive watch, certainly has an impressive pedigree. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEssentially one of the first sports watches, the Reverso combined utility with a sleek and elegant Art Deco exterior that has become an icon of horological design. But in the case of the Reverso, looks deceive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThough the Reverso appears at first glance a dress watch, it owes its existence to the gentlemanly sport of polo. While touring India in the early 1930s, Swiss businessman César de Trey met a British polo player who'd just cracked the crystal of his watch on the field. De Trey returned to Switzerland with an idea already taken root in his head, which he then discussed with Jacques-David LeCoultre: what if a watch could be made with a case that could reverse?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe patent was placed in 1931, and the first Reverso that followed measured 38mm in length, 24mm in width. Jaeger-LeCoultre also released the Reverso in gold, and decorated the case back with engravings or even miniatures. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBut with changing tastes in the 1970s — for round watches as well as quartz movements — Jaeger-LeCoultre ceased production of the Reverso. The model lay dormant for years until its triumphant re-issue in 1982. While those watches contained quartz movements, their success represented a future for the Reverso — which has since returned to its previous tentpole status within the greater JLC lineup. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe particular Reverso we have here is a Tribute Duoface iteration. Housed in a 25mm x 33mm case in stainless steel, the beautiful piece features two distinct dials cased in a reversible chassis with a sapphire crystal and a signed crown. It features a handsome, textured white dial with applied blued indices, a ‘dauphine’ handset, an outer ‘railroad’ minute track, and a small seconds subdial above 6:00. Flipping the watch over reveals a second blue dial with guilloche throughout adding lovely texture to the display.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePerfectly sized and in a versatile colorway, this classic model is suitable for virtually any wrist and is sure to delight.\u003c\/p\u003e\n\u003cp\u003eIn terms of elegant design and horological prowess, this watch punches way above its weight class, and simply cannot be overlooked.\u003c\/p\u003e","brand":"Jaeger LeCoultre","offers":[{"title":"Default Title","offer_id":44389112381527,"sku":"40980182","price":10950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS12825_40980182_JAEGERLECOULTRE_REVERSOWH_Q3908420--1.jpg?v=1790885343","url":"https:\/\/www.analogshift.com\/products\/jaeger-lecoultre-reverso-tribute-duoface-as12825","provider":"Analog:Shift","version":"1.0","type":"link"}