{"product_id":"jaeger-lecoultre-reverso-salmon-dial-cp03007","title":"Jaeger-LeCoultre Reverso Salmon Dial","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Reverso, Jaeger-LeCoultre's most distinctive watch, certainly has an impressive pedigree. Essentially one of the first sports watches, the Reverso combined utility with a sleek and elegant Art Deco exterior that has become an icon of horological design. But in the case of the Reverso, looks deceive--and no model of Reverso says that more than the Reverso Tribute to 1931 US Limited Edition. \u003c\/p\u003e\n\u003cp\u003eThough the Reverso appears at first glance a dress watch, it owes its existence to the gentlemanly sport of polo. While touring India in the early 1930s, Swiss businessman César de Trey met a British polo player who'd just cracked the crystal of his watch on the field. De Trey returned to Switzerland with an idea already taken root in his head, which he then discussed with Jacques-David LeCoultre: what if a watch could be made with a case that could reverse?\u003c\/p\u003e\n\u003cp\u003eThe patent was placed in 1931, and the first Reverso that followed measured 38mm in length, 24 in width. Jaeger-LeCoultre also released the Reverso in gold, and decorated the case back with engravings or even miniatures. \u003c\/p\u003e\n\u003cp\u003eBut with changing tastes in the 1970s--for round watches as well as quartz movements--Jaeger-LeCoultre ceased production of the Reverso. The model lay dormant for twenty years, until its triumphant re-issue in 1982. While those watches contained quartz movements, their success represented a future for the Reverso. \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003e2011 marked the Reverso's 80th Anniversary. To celebrate the auspicious occasion, JLC released a limited run of 25 pieces, in the same proportions as the original. \u003c\/span\u003eThe Art Deco styling houses a strong JLC ultra thin manually wound movement.\u003c\/p\u003e\n\u003cp\u003eThis elegant watch is like a transporter to a different time.\u003c\/p\u003e","brand":"Jaeger LeCoultre","offers":[{"title":"Default Title","offer_id":37755329089,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Jaeger_LeCoultre_Reverso_White_Gold_Salmon_Dial_Reshoot_CP03007_1.jpg?v=1510769730","url":"https:\/\/www.analogshift.com\/products\/jaeger-lecoultre-reverso-salmon-dial-cp03007","provider":"Analog:Shift","version":"1.0","type":"link"}