{"product_id":"jaeger-lecoultre-reverso-classique-limited-edition-swiss-coat-of-arms-as12829","title":"Jaeger-LeCoultre Reverso Classique Limited Edition 'Swiss Coat of Arms'","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cem\u003eThis piece is part of our First Look collection—your early access window into upcoming arrivals before they officially launch on the site. If you’d like more details or wish to reserve this watch ahead of the public release, simply click the \u003ca rel=\"noopener\" href=\"mailto:firstlook@analogshift.com\" target=\"_blank\"\u003e\u003cstrong\u003eInquire for Priority Access\u003c\/strong\u003e\u003c\/a\u003e button at the top of the page, complete the short form, and a member of our team will reach out shortly.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFew watches have a backstory as good as the Jaeger-LeCoultre Reverso. Born in 1931 from a decidedly practical request, the watch was developed for polo players in British India who needed a way to protect their watch crystals during play. The solution was ingenious: create a rectangular watch case that could slide and rotate within its carriage, flipping the delicate dial inward and exposing a solid metal caseback to the action.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat began as sporting equipment became one of the great achievements of 20th-century watch design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis Reverso Classique Reference \u003cmeta charset=\"utf-8\"\u003e250.3.86 LE beautifully captures the original idea, but with a fun twist. Its white gold case measures approximately 23mm by 38mm and quite slim, giving it the wonderfully elongated proportions that have defined the Reverso for nearly a century. The signature horizontal gadroons above and below the dial provide just enough Art Deco ornamentation, while the ingenious swiveling construction remains as satisfying to operate today as it must have been in 1931.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe black dial is pure Reverso: stylized numerals, an outer railroad minute track, and slender dauphine hands. There’s no date, seconds display, or unnecessary complication to interrupt the geometry. Inside is a manually wound mechanical movement, an appropriately traditional choice for a watch whose appeal has always been as much rooted in ritual as in utility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFlip the case over, and the dial disappears entirely, replaced by a polished white gold surface bearing the Swiss coat of arms. Originally conceived as protection, that blank canvas eventually became another Reverso signature, lending itself to everything from engraved initials and family crests to elaborate enamel work. This Swiss Coat of Arms was engraved in a limited edition of 150 pieces in this configuration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Reverso is one of those rare designs that has survived largely because nobody ever needed to fix it. More than 90 years after its debut, the combination of Art Deco geometry, mechanical ingenuity, and that wonderfully tactile flipping case still feels entirely its own.\u003c\/span\u003e\u003c\/p\u003e","brand":"Jaeger LeCoultre","offers":[{"title":"Default Title","offer_id":44448154452055,"sku":"40980183","price":15950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS12829_40980183_JAEGERLECOULTRE_REVERSOCLASSIQUE_250.3.86LE--1.jpg?v=1792685363","url":"https:\/\/www.analogshift.com\/products\/jaeger-lecoultre-reverso-classique-limited-edition-swiss-coat-of-arms-as12829","provider":"Analog:Shift","version":"1.0","type":"link"}