{"product_id":"jaeger-lecoultre-reverso-as12687","title":"Jaeger-LeCoultre Reverso","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFew watches can claim to have invented an entire category. The Jaeger-LeCoultre Reverso is one of them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIntroduced in 1931, the Reverso was conceived not as a dress watch, but as a solution to a practical problem. While visiting India, Swiss businessman César de Trey encountered British polo players frustrated by shattered watch crystals during matches. Working alongside Jacques-David LeCoultre and designer Alfred Chauvot, the answer emerged in the form of a reversible case that could be flipped over to protect the dial during play. It was one of the earliest purpose-built sports watches—and, by happy coincidence, one of the most enduring examples of Art Deco design ever created.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNearly a century later, the Reverso remains instantly recognizable. This example is crafted in 18K yellow gold and features a 20.5mm reversible case with an unengraved closed caseback. The front dial embraces the collection's timeless aesthetic with Arabic numerals, a railroad minute track, and blued hands, preserving the elegant proportions that have defined the model since its introduction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe watch is fitted to an alligator leather strap secured by a signed Jaeger-LeCoultre deployant clasp, a pairing that complements the warmth of the yellow gold case while remaining faithful to the Reverso's refined character. It is accompanied by its original inner and outer presentation boxes, period pamphlets, and an additional strap, offering a near complete package that enhances both its collectibility and versatility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Reverso has evolved into countless variations over the decades, from simple time-only models to some of the most technically ambitious complications in modern watchmaking. Yet the original formula remains remarkably difficult to improve upon. Its ingenious reversible case, unmistakable silhouette, and enduring elegance have earned it a place among the handful of watches that transcend trends, generations, and changing tastes. Nearly one hundred years after its debut, the Reverso remains as relevant as ever—a true icon of twentieth-century design and one of Jaeger-LeCoultre's defining achievements.\u003c\/span\u003e\u003c\/p\u003e","brand":"Jaeger LeCoultre","offers":[{"title":"Default Title","offer_id":44101968658519,"sku":"40980176","price":10500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS12687_40980176_JAEGERLECOULTRE_REVERSO_260.1.86--6.jpg?v=1786372102","url":"https:\/\/www.analogshift.com\/products\/jaeger-lecoultre-reverso-as12687","provider":"Analog:Shift","version":"1.0","type":"link"}