{"product_id":"jaeger-lecoultre-gransport-reverso-as12438","title":"Jaeger-LeCoultre Gran'Sport Reverso","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFew watches are as instantly recognizable as the Jaeger-LeCoultre Reverso. Born in 1931 from a practical challenge posed on the polo fields of British India, its ingenious reversible case was designed to protect the crystal during play. What began as a sporting solution quickly transcended its origins, becoming one of the defining designs of the Art Deco era and, ultimately, one of the most important wristwatches ever produced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBy the late 1990s and early 2000s, Jaeger-LeCoultre began exploring a more contemporary side of the Reverso. The result was the Gran'Sport collection, a fascinating chapter in the model's history that blended the elegance of the classic Reverso with the durability and versatility of a modern sports watch. Water-resistant, automatically wound, and frequently paired with rubber straps or bracelets, these watches represented a bold departure from the dressier Reversos that had come before.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis particular Reverso Gran'Sport is crafted in 18K yellow gold and features a 27mm x 43mm reversible case with the collection's signature stepped gadroons and more muscular proportions. The silver dial is rich in detail, combining oversized Arabic numerals, luminous sword hands, a textured central guilloché pattern, and a date display at six o'clock. A red-tipped seconds hand provides a subtle sporting flourish, while the signed screw-down crown further underscores the watch's everyday practicality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerhaps the most distinctive element is the signed black rubber strap paired with its matching gold deployant clasp. Unusual on a precious-metal Reverso and emblematic of the Gran'Sport's forward-thinking design, it gives the watch a casual versatility that feels remarkably contemporary more than two decades after its introduction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePowered by an automatic Jaeger-LeCoultre movement and housed within one of watchmaking's most celebrated case designs, the Reverso Gran'Sport occupies a unique place in the model's history. Equal parts sport watch, dress watch, and design icon, it remains one of the most compelling—and increasingly collectible—modern interpretations of the Reverso ever produced.\u003c\/span\u003e\u003c\/p\u003e","brand":"Jaeger LeCoultre","offers":[{"title":"Default Title","offer_id":43980791218263,"sku":"40980165","price":17500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS12438_40980165_JAEGERLECOULTRE_REVERSO_290.1.60-6.jpg?v=1782907011","url":"https:\/\/www.analogshift.com\/products\/jaeger-lecoultre-gransport-reverso-as12438","provider":"Analog:Shift","version":"1.0","type":"link"}