{"product_id":"iwc-gents-dress-watch-as03592","title":"IWC Gent's Dress Watch","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003eThere's no denying that we are strongly drawn towards rugged, function-first watches around the Analog\/Shift offices. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBut the truth of the matter is, we love \u003cem\u003ewatches -\u003c\/em\u003e whether they were intended for submarine warfare, alpine adventuring, or the cocktail hour at the hotel bar, great design is great design. While every member at A\/S collects different pieces, every member of our team has at least one proper dress watch in their personal collection.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis piece, a svelte 35mm steel IWC dresser with a crisp black dial and slim profile, checks all the boxes for proper formal wear. Powered by the world-class Calibre .89 manual wind movement, it is not only beautiful but historically significant. Applied indicies and simple, non-luminous pencil hands further demonstrate the understated elegance of the model.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOne can easily imagine slipping this on under the cuff of a tuxedo jacket or paired with elegant jewelry and an evening gown. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003eWhile IWC is known best among watch connoisseurs for its military watches—like the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/shop.analogshift.com\/collections\/iwc\/products\/iwc-mark-xi-as02291\" target=\"_blank\" title=\"IWC Mark XI\" rel=\"noopener noreferrer\"\u003eMark XI\u003c\/a\u003e—or aviation-inspired chronographs like\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/shop.analogshift.com\/collections\/iwc\/products\/iwc-mark-xvii-flieger-chronograph\" target=\"_blank\" title=\"IWC Mark XVII Flieger Chronograph\" rel=\"noopener noreferrer\"\u003ethis\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eone, the manufacture’s abilities are by no means restricted to those areas.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFor every sturdy, robust military watch or no-nonsense chronograph, there are scores of elegant dress watches whose simple exteriors belie the intricate workings within.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDuring World War II, IWC was busy fulfilling military contracts, as one of twelve manufacturers to supply watches to the British troops—the W.W.W. or Watch Wristlet Waterproof, known to watch collectors as the Dirty Dozen. However, once peace settled in, the military contracts dried up. IWC, like many watch manufactures, found itself having to refocus production as civilian tastes shifted away from the spartan military watches that had dominated the war years.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIWC, always known for being on the forefront of technical innovations, had made great strides in developing movements that were resistant to shock and magnetic interference. The best-known among these was the Calibre 89—designed by master calibrist Albert Pellaton—which powered the Mark XI pilot’s watch. Not wanting to eschew the lessons learned during the war, IWC chose to base their triumphant reentry into the civilian market on its proven movement. \u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe civilian watches that IWC built around the Calibre 89 were constructed from various materials, from stainless steel to 18k solid gold.\u003c\/p\u003e","brand":"IWC","offers":[{"title":"Default Title","offer_id":31472668606551,"sku":null,"price":1875.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/m-Cva84Q.jpg?v=1580917306","url":"https:\/\/www.analogshift.com\/products\/iwc-gents-dress-watch-as03592","provider":"Analog:Shift","version":"1.0","type":"link"}