{"product_id":"heuer-two-register-chronograph-as03150","title":"Heuer Two-Register Chronograph","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe mere mention of the name Heuer immediately conjures sepia toned images of daring sport car races and the bold drivers who risked life and limb to push the limits of speed in the golden age of sports car racing. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhile the Autavias, Carreras, and Monacos of the 1960's and 1970's cemented Heuer as the undisputed kind of the racing grid, their history of making racing chronographs goes back even further still. \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eAt an elegant 35mm, this beautiful steel chronograph epitomizes Heuer’s mid-century design prowess. The blue and red printed tachymétre and telemeter tracks are an exercise in concentricity, the twin chronograph registers a brilliantly executed study in balance. Its printed Arabic numerals are large and legible, giving the watch a sporty yet classic look. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eWhile it's younger -- but larger -- brothers may have stolen the spotlight in the minds of most collectors, the beauty of a classic chronograph from the postwar years can't be discounted. This understated twin register racing chronograph has more than enough character and racing pedigree to get our hearts pounding and keep our engines revving. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e*Please note that the proceeds of this sale will be donated to charity*\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eHeuer was founded in St. Imier in 1860. Twenty years later, they were making chronograph pocket watches. By the First World War, when watches migrated to the wrist, Heuer released its first wrist chronograph. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFast forward some 30+ years later, and \u003c\/span\u003eHeuer had been laying the groundwork for the watches that were to come—most notably, the Carrera. The Reference 2447 was launched in the 1940s, with the round pushers and prominent Heuer shield that collectors of 1960s would recognize. These watches proved popular with consumers, (President Harry S. Truman purchased one in 1945.)\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eIn our opinion, mid-century chronographs are some of the most desirable and beautiful timepieces in the horological world. Whether by a horological heavy-hitter like Heuer or more humble brand, these watches represent the pinnacle of horological achievement before the dawn of the Quartz Age.\u003c\/span\u003e\u003c\/p\u003e","brand":"Heuer","offers":[{"title":"Default Title","offer_id":27863554293847,"sku":null,"price":8600.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Heuer_TWO_REGISTER_CHRONOGRAPH_AS03150_6.jpg?v=1555426836","url":"https:\/\/www.analogshift.com\/products\/heuer-two-register-chronograph-as03150","provider":"Analog:Shift","version":"1.0","type":"link"}