{"product_id":"heuer-monza-as11961","title":"Heuer Monza","description":"\u003cp class=\"p2\"\u003eIf you’re going for sheer character, you can do no better than the Monza. Although it didn’t prove as popular among consumers as the Monaco or the Autavia, when Tag Heuer chose to reissue some of its classic chronographs a year or two ago, the Monza was one of them. If that isn’t a ringing endorsement, we don’t know what is.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe Monza owes its existence to four men: Jack Heuer, Enzo \u0026amp; Piero Ferrari, and legendary Formula 1 driver Nicki Lauda. Until Lauda joined the Ferrari team, they were in an eleven-year drought. Lauda, at the wheel of the 312T, brought the title to the Ferrari team in 1975. To celebrate this victory, Jack Heuer—who'd been partners with Ferrari since 1971—released the Monza in 1976.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWhen Heuer conceived the Monza, he broke the mold—not just for Heuer chronographs in particular, but for racing chronographs in general. While the Carrera, the Camaro, and the Monaco all came in steel cases, he cast the case for the Monza in brass. But since brass is so soft, Heuer elected to have it PVD-coated, which gives it an extra layer of protection, as well as a pretty sleek-looking exterior. This particular example is fashioned from stainless steel instead, giving it a bit more of a robust presence.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe drivetrain that powers this sleek machine is the Calibre 15, one of Heuer’s early automatic calibres. Due to the movement’s construction, the crown had to be positioned on the left; furthermore, the running seconds are positioned at 9 o’clock alongside the register at 3 o’clock.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThis gives the watch a quirky appearance that we can’t get enough of.\u003c\/p\u003e","brand":"Heuer","offers":[{"title":"Default Title","offer_id":42667524522071,"sku":"40993027","price":4950.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS11961_40993027_HEUER_MONZA_150.501-5.jpg?v=1777311068","url":"https:\/\/www.analogshift.com\/products\/heuer-monza-as11961","provider":"Analog:Shift","version":"1.0","type":"link"}