{"product_id":"heuer-daytona-chronograph-nos-as00207","title":"Heuer Daytona Chronograph - NOS","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eIn the 1960s and 1970s, no brand was more prominent in motorsports timing than Heuer (Pre-Tag).  And for every home-run timepiece design (Carrera, Monaco, Autavia), there was something else that never really caught on, and ultimately was a short lived side note.  These pieces, despite being relatively unsuccessful, are all very interesting, and have become highly sought after by collectors world wide. \u003c\/p\u003e\n\u003cp\u003eOne such example of \"failed\" Heuer design is known as the Daytona - a very interesting steel chronograph with an integrated bracelet design akin to some of Gerald Genta's prominent successes in the mid 1970s.  With a tonneau case shape, gorgeous twin register dial layout and date function, and the tried and true Calibre 12 automatic chrono movement inside, one can only speculate why it wasn't successful at the time of its release. \u003c\/p\u003e\n\u003cp\u003eWhatever the case, it means good fortune for collectors today, as is evident with the example we have available here.  This NOS (New Old Stock) Daytona features a stunning blue dial and a perfectly original case - like new save from a few \u003cem\u003every \u003c\/em\u003elight marks from shelf wear.  Quite frankly, it doesn't get any better than this!\u003c\/p\u003e\n\u003cp\u003eWith the popularity of vintage Heuer chronographs on the rise and a \u003ca target=\"_blank\" href=\"http:\/\/www.hodinkee.com\/blog\/1960s-heuer-autavia-chronograph-sells-for-25000-at-antiquorum-new-york-is-this-a-new-era-of-heuer-pricing\"\u003epredicted explosion of value imminent \u003c\/a\u003e, now is the time to snag unusual pieces like this one for reasonable prices, before they go the way of that \u003cem\u003eother\u003c\/em\u003e \u003ca target=\"_blank\" href=\"http:\/\/www.hodinkee.com\/blog\/recapping-the-50-record-setting-christies-rolex-daytona-sale\"\u003eDaytona\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"product_details\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"product_description\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"product_details\"\u003e\u003c\/div\u003e","brand":"Heuer","offers":[{"title":"Default Title","offer_id":3237960513,"sku":null,"price":3650.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Heuer_Daytona_Chronograph_NOS_culture1.jpg?v=1433189247","url":"https:\/\/www.analogshift.com\/products\/heuer-daytona-chronograph-nos-as00207","provider":"Analog:Shift","version":"1.0","type":"link"}