{"product_id":"heuer-carrera-lemania-as11501","title":"Heuer Carrera 'Lemania'","description":"\u003cp\u003eThe design language of the 1970s was bold, funky, and colorful. Sporting chronographs from this era are quite unlike anything that came before.\u003c\/p\u003e\n\u003cp\u003eHeuer's 'Golden Age' of wrist chronographs started in 1963 with the introduction of the first series Carrera, and lasted through the mid-70s, when the Quartz Crisis hit hard.\u003c\/p\u003e\n\u003cp\u003eUnlike the first series Carreras, the design language of the second generation featured the cushion case popularized by models such as the Autavia and Montreal, and Heuer began fitting their Calibre 11 automatic movements into them in 1969.\u003c\/p\u003e\n\u003cp\u003eThis example, a Reference 510.523, features a 38mm stainless steel with a black dial set with orange chronograph seconds hand, a three register layout arranged on the left side of the dial, and a date window at 3 o'clock. This cushion-case piece is outfitted with caliber 5100 by Lemania, and dates to the 1980s as a modern extension of the classic Heuer design language.\u003c\/p\u003e\n\u003cp\u003eIf you are searching for a Heuer that is a bit more funky - and considerably less expensive - than the earliest versions, have a look at this beauty!\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Heuer","offers":[{"title":"Default Title","offer_id":42206468309079,"sku":"40992808","price":5500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS11501_40992808_HEUER_CARRERA_510.523-5.jpg?v=1767627507","url":"https:\/\/www.analogshift.com\/products\/heuer-carrera-lemania-as11501","provider":"Analog:Shift","version":"1.0","type":"link"}