{"product_id":"heuer-carrera-automatic-as04075","title":"Heuer Carrera Automatic","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is about the most 1980s thing we've ever seen.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eJust look at it! You could be mistaken for confusing it with the dashboard of Porsche's seminal dentist-killer, the 930 \u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003eTurbo\u003c\/em\u003e! \u003c\/p\u003e\n\u003cp\u003eThis Heuer, a Reference 510.533, is one of the last Heuer models to bear the Heuer name on the dial - before TAG Heuer branding took over. Dating to circa 1984, this automatic chronograph bears the name \u003cem\u003eCarrera\u003c\/em\u003e - not only sharing nomenclature with the aforementioned  Stuttgart-based automobile manufacturer, but bears the name of motorsport chronograph royalty.\u003c\/p\u003e\n\u003cp\u003eFeaturing a stainless steel cushion case, a crisp black dial with large luminous plots and orange-tipped chronograph hands, this model is powered by the Lemania 5100 central minute-counting chronograph movement, not the Calibre 11\/15 models Heuer was producing for themselves since 1969.\u003c\/p\u003e\n\u003cp\u003eThe result? A very odd, scarcely seen - and dare we say incredible looking - 1980s iteration of one of our all-time favorite chronograph models.\u003c\/p\u003e\n\u003cp\u003eDon't sleep on this one!\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eThe Carrera was one of Jack Heuer’s most passionate projects, and his design ethos for this watch can be summed up in one word: legibility. Jack wanted a watch that was stylish and functional, a watch that gives you everything you need and nothing you don’t. From the sharp bevels on the case to the artful openness of the dial, it's become a classic. \u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIn designing the Carrera, Heuer finally created something that was entirely his, and is without question the chronograph that is most associated with him. He incorporated a tension ring around the edge of the dial, and printed the tachymeter track on it. Heuer's obsession with legibility led to a dial design that was simpler to read than the Omega Speedmaster or the Rolex Daytona (released the same year as the Carrera).\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWhat resulted was a chronograph that gave only the most necessary bits of information, with plain baton markers: clean, uncluttered, undeniably attractive.  \u003c\/p\u003e","brand":"Heuer","offers":[{"title":"Default Title","offer_id":39377168531543,"sku":"40990102","price":3900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS04075_40990102_HEUER_CARRERAAUTOMATIC_510.523-6.jpg?v=1629229917","url":"https:\/\/www.analogshift.com\/products\/heuer-carrera-automatic-as04075","provider":"Analog:Shift","version":"1.0","type":"link"}