{"product_id":"heuer-carrera-as07017","title":"Heuer Carrera","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAs far as we're concerned, a vintage Heuer Carrera is about as cool a chronograph as money can buy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFeaturing amazing vintage looks, true motorsports pedigree, and a design penned by the man himself, Mr. Jack Heuer, the Carrera got its name from the legendary cross-isthmus road race in Mexico known as \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eLa Carrera Panamericana.\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e At least one other noteworthy international brand also borrowed this name for one of their products. (Hint: it has four wheels and the engine in the back). \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOriginally, the Carrera was powered by manually winding chronograph movements, but with the advent of the automatic chronograph in 1969, production began shifting towards automatic in a serious way. At that time, a conglomerate of watch brands headlined by Hamilton, Heuer and Breitling created an automatic chronograph movement, the likes of which the world had never before seen. The top-secret work conducted at the hands of world-class engineers was dubbed Project 99. Under the direction of Heuer, Project 99 resulted in some of the era's best looking watches: the Monaco, the Autavia and of course, the Carrera. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHowever, the costs associated with the Project 99 movement — dubbed the Calibre 11 for retail purposes — proved to be higher than many consumers could swallow, leading to the eventual release of a ‘budget’ variant known as the Calibre 15. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis particular example, a Reference 1553S, utilizes just that type of movement, differentiated outwardly by the replacement of the 9:00 sub-register (a 12-hour counter on Calibre 11\/12 models) with a subsidiary seconds register at 10:00.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHoused in a 38.5mm stainless steel case with an acrylic crystal, and a signed crown at 9:00, this Ref. 1553S from the 1970s features a multi-tone tritium dial with applied indices, a matching ‘sword’ handset, an outer tachymeter scale, a greyish-blue 30-second counter at 9 o’clock, a date window at 6 o’clock, and a running seconds counter at 10 o’clock. Funky as hell and paired to a black leather rallye strap with a signed, stainless steel pin buckle, it’s a standout example of 1970s industrial design, and a super cool watch, to boot. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCheck it out today!\u003c\/span\u003e\u003c\/p\u003e","brand":"Heuer","offers":[{"title":"Default Title","offer_id":39811560013911,"sku":"40991044","price":4650.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS07017_40990144_HEUER_CARERRA_11553S-6.jpg?v=1656360818","url":"https:\/\/www.analogshift.com\/products\/heuer-carrera-as07017","provider":"Analog:Shift","version":"1.0","type":"link"}