{"product_id":"heuer-carrera-as01882","title":"Heuer Carrera","description":"\u003cp class=\"p1\"\u003eJack Heuer first conceived of the Carrera in 1962, when he was attending the 12 Hours of Sebring race in Florida.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt was there, in a conversation with the parents of the legendary Rodriguez brothers (both drivers), that Heuer first heard of the Carrera Panamerica, a treacherous five-day race along the Mexican stretch of the Pan-American Highway. The name—and the stories of the 27 lives the race claimed during its five-year run—haunted him, and he registered it the following year.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIn designing the Carrera, Heuer finally created something that was entirely his, and is without question the chronograph that is most associated with him. He incorporated a tension ring around the edge of the dial, and printed on it the tachymeter. His obsession with legibility led to a dial design that was simpler to read than the Omega Speedmaster or the Rolex Daytona.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhat resulted was a chronograph that gave only the most necessary information, with plain baton markers.  It was clean, uncluttered, and undeniably attractive.  \u003c\/p\u003e\n\u003cp class=\"p2\"\u003eEarly Carreras were produced in a variety of styles with a range of dial colors. The dials were manufactured by Singer, the same company that produced dials for the Rolex Daytona. The dials were black, silver, and black-on-white (panda); some references had tachymeter, decimal, or even pulsometer tracks on the outer edge of the dial, in red and occasionally blue. \u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe Carrera that we feature here, a Reference 2447N, boasts an early, first execution silver-script dial, with luminous hands and hour markers which have mellowed to a nice patina over time. In the Carrera, Jack Heuer distilled his design ethos, and the Reference 2447N is a perfect example of it. Powered by the robust Valjoux 72, the addition of the third register at 6 o’clock doesn’t clutter the dial—instead, it creates a pleasing trifecta of information which, reinforced by the stark white hands and bright sub-dial hash marks, is easily readable at a glance.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThis piece, as fresh and sharp as it was in the 1960s, proves that style really never goes out of fashion.\u003c\/p\u003e","brand":"Heuer","offers":[{"title":"Default Title","offer_id":31471041601,"sku":null,"price":16500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Heuer_Carrera_2447N_AS01882_1.jpg?v=1488835638","url":"https:\/\/www.analogshift.com\/products\/heuer-carrera-as01882","provider":"Analog:Shift","version":"1.0","type":"link"}