{"product_id":"heuer-autavia-viceroy-as09530","title":"Heuer Autavia 'Viceroy'","description":"\u003cp\u003eIt's no secret that the team at Analog:Shift is partial to all things motorsports and racing, and there are few brands with as strong a motorsports connection as \u003ca href=\"https:\/\/www.analogshift.com\/collections\/heuer\" target=\"_blank\" rel=\"noopener\"\u003eHeuer\u003c\/a\u003e. The 1960s and 1970s were boom times for sporty wrist watches with color and a little flash, and Heuer was no slouch in their offerings — take the Autavia for example.\u003c\/p\u003e\n\u003cp\u003eKnown to collectors as the 'Viceroy', these chronographs take their name from the 'Viceroy' Cigarette ads, where you could redeem one of these for $88 and proof of purchase of a carton of smokes.\u003c\/p\u003e\n\u003cp\u003eThis example dates back to the 1970s and features a 42mm cushion case with a crisp matte black dial, applied 'white line' indices, a 'reverse-panda 'configuration with red accents, a matching handset, a date window at 6 o’clock, a bidirectional rotating tachy bezel, and a signed crown.\u003c\/p\u003e\n\u003cp\u003eEquipped with correct Gay Freres ‘HLD’ signed endlinks, this piece is outfitted with a proper aftermarket, beads-of-rice, stainless steel bracelet with an unsigned locking deployant clasp. Oh, and for the movement nerds, this piece harbors the venerable self-winding Heuer Calibre 12 chronograph movement.\u003c\/p\u003e\n\u003cp\u003eIn excellent condition, this awesome chronograph deserves a spot in any collector rotation. And if you happen to own something loud, fast and has four wheels, this Viceroy will feel right at home.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDrive carefully.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Heuer","offers":[{"title":"Default Title","offer_id":40954907852887,"sku":"40991883","price":4150.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS09530_40991883_HEUER_AUTAVIA_1163V-6.jpg?v=1716390756","url":"https:\/\/www.analogshift.com\/products\/heuer-autavia-viceroy-as09530","provider":"Analog:Shift","version":"1.0","type":"link"}