{"product_id":"heuer-autavia-viceroy-as07137","title":"Heuer Autavia 'Viceroy'","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cspan\u003eIt's no secret that the team at Analog:Shift is partial to all things motorsports and racing, and there are few brands with as strong a motorsports connection as Heuer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe 1960s and 1970s were boom times for sporty wrist watches with color and a little flash, and Heuer was no slouch in their offerings - take the Autavia for example.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKnown to collectors as the 'Viceroy', these chronographs take their name from the 'Viceroy' Cigarette ads, where you could redeem one of these for $88 and proof of purchase of a carton of smokes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis particular example from circa the early 1970s, features an excellent, sharp 42mm \u003cem\u003ecushion \u003c\/em\u003ecase with excellent factory finishing, a crisp matte black dial with applied 'white line' indices, a 'reverse-panda' layout with red accents, a matching handset with red accents, a date window at 6:00, and a bidirectional rotating tachymeter bezel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eIf you haven't ever worn one, you are truly missing out. Pair a contemporary sized steel case with a rotating bezel, twin subsidiary registers and a date function, and power it with the an automatic winding chronograph movement, and you have yourself a sporting timepiece for the ages.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhile Viceroy Autavias are \u003cem data-mce-fragment=\"1\"\u003erelatively\u003c\/em\u003e plentiful on the market, finding good examples that have been serviced and maintained properly and haven't had their cases overly polished is difficult.\u003c\/p\u003e\n\u003cp\u003eThis is an excellent opportunity to snag this fantastic example offered here!\u003c\/p\u003e","brand":"Heuer","offers":[{"title":"Default Title","offer_id":39988566589527,"sku":"40991055","price":5700.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS07137_40991055_HEUERAUTAVIA_VICEROY__1163-6.jpg?v=1665589582","url":"https:\/\/www.analogshift.com\/products\/heuer-autavia-viceroy-as07137","provider":"Analog:Shift","version":"1.0","type":"link"}