{"product_id":"heuer-autavia-viceroy-as03391","title":"Heuer Autavia 'Viceroy'","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIf one watch had to be the face of the golden age of racing, the Heuer Autavia would most certainly be it.  \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHoused within its unpolished 42mm cushion case lies an extremely attractive dial configuration. A matte black reverse panda dial jumps out at you with characteristic red accents on the hour markers and hands, and a glossy black timing bezel allows for practical usage. Internally, the famous Calibre 11 automatic chronograph movement ticks away, fully serviced and ready for timing hot laps on your next track day.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhile Heuer has seen a bit of a slowdown of popularity in the US consumer market in the past couple of years (thanks a lot, Mr. Newman...), this Autavia is both an icon of design and an incredible value proposition. Don't miss it!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eLaunched at the very end of the 1960s, the 1163 Series Autavia featured one of the world's first automatic chronograph movements, changing sports timing forever.  The beefy 1163 has come to symbolize the badassery that was international motorsports at that time... \u003c\/p\u003e\n\u003cp\u003eAutavias from this era were offered in a multitude of dial configurations, but the 1163V \"Viceroy\" is far and away our favorite.  Offered in a joint promotion with Viceroy Cigarettes, the 1163V could be had for only $88 and a proof of purchase from a carton of smokes.  If we had a time machine, we'd go on back and return with a mother lode (and probably lung cancer).  It would be worth it.\u003c\/p\u003e\n\u003cp\u003eWhile Viceroy Autavias are\u003cspan\u003e \u003c\/span\u003e\u003cem\u003erelatively\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eplentiful on the market, finding good examples that have been serviced and maintained properly and haven't had their cases overly polished is becoming difficult.  We are constantly on the lookout for survivors and are very pleased to present this honest example, ready to be worn to your next track day!  Make no mistake, these killer 70s Autavias are a tremendous value, but the market is catching on, and we wouldn't be surprised to see these relatively meager prices skyrocket in the coming years.  Get one now while the gettin's good!\u003c\/p\u003e","brand":"Heuer","offers":[{"title":"Default Title","offer_id":30160918708311,"sku":null,"price":4600.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/HEUER_AUTAVIA_VICEROY__AS03391_6.jpg?v=1569422788","url":"https:\/\/www.analogshift.com\/products\/heuer-autavia-viceroy-as03391","provider":"Analog:Shift","version":"1.0","type":"link"}