{"product_id":"gulf-steve-mcqueen-and-porsche-917-le-mans-asap0080","title":"Gulf Steve McQueen \u0026 Porsche 917 'Le Mans'","description":"\u003ch2\u003e\u003cstrong\u003e\"Le Mans\"\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eIn 1971, Steve McQueen starred in Le Mans, a passion project that captured the actor's love of racing by depicting a fictional running of the 24 Hours of Le Mans — complete with footage from the actual 1970s 24 Hours of Le Mans. Inseparable from the film is McQueen's car, a Porsche 917 that has passed into automotive legend when it won Le Mans in both 1970 and 1971.\u003c\/p\u003e\n\u003cp\u003eThis incredible ad from 1971, the year Le Mans debut, advertises the film by showing off its two stars: McQueen and the straight-12 Porsche 917 driven by him in the movie. Charmingly, the ad is for neither the film nor for Porsche, but for Gulf Oil, the 917's team sponsor. Executed in that terse and handsome mid-20th century style, it's the type of advertising that we here at Analog:Shift treasure.\u003c\/p\u003e\n\u003cp\u003eThis ad is custom framed in a 14” x 16 1\/2” solid wood frame with dark grey metallic veneer finish. It features a custom-measured, reverse-hand-cut 4-ply matte in cream, as well as a background accent built from 2 mat boards perfectly joined and aligned with advertisement, in light blue and orange to coordinate with color scheme of Gulf logo and livery of Porsche 917. Every material used is acid-free and the glass is anti-reflective and offers UV-protection to keep this precious ad preserved no matter where you decide to hang it up. Speaking of which, hanging your newly purchased ad is a seamless task, as this particular frame comes with an additional hanging wire and felt pads for wall protection.\u003c\/p\u003e\n\u003cp\u003eWith its famous blue and orange livery and its depiction of one of the world's most famous actors — and one of its most beloved cars — this incredible ad is a \"must\" for any racing or Hollywood fan.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eAbout our collaboration with Ad Patina\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWe're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!\u003c\/p\u003e\n\u003cp\u003eScouring the world for forgotten marketing treasures, Ad Patina's \u003cem\u003eraison de être\u003c\/em\u003e very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.\u003c\/p\u003e\n\u003cp\u003eThese documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world.\u003c\/p\u003e\n\u003cp\u003eEvery one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!\u003c\/p\u003e\n\u003cp\u003eMuch like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":41351498432599,"sku":"39220080","price":296.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/ASAP0080-1.jpg?v=1763480740","url":"https:\/\/www.analogshift.com\/products\/gulf-steve-mcqueen-and-porsche-917-le-mans-asap0080","provider":"Analog:Shift","version":"1.0","type":"link"}