{"product_id":"franck-muller-endurance-24-chronograph-as08848","title":"Franck Muller Endurance 24 Chronograph","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFranck Muller is a brand that doesn't get a lot of attention in today's steel sport watch-centric consumer mindset.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnd we think that's a damn shame.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMuller the man and Muller the brand have brought a lot to the world of modern horology, and his colorful, mid-1990s\/early-2000s tonneau-shaped dress watch collection perfectly exhibits a design language that walks a fine line between classical and \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ewhimsical.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis particular piece, a chronograph Reference 96.01, is simply something that you simply would not expect from the brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduced in the mid 1990s to celebrate the brands sponsorship of a McLaren F1 GTR that ran in the 24 Hours of Le Mans in 1995, this piece had design language from mid-century chronographs in mind — something that we feel they certainly achieved — with a very Franck Muller twist...\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt features a \u003cem\u003enearly perfectly sized \u003c\/em\u003eand traditionally\u003cem\u003e \u003c\/em\u003eproportioned\u003cem\u003e \u003c\/em\u003e37mm steel case with a stepped bezel, a sapphire crystal, a signed crown, and barrel pushers. Inside however, it houses a standout orange dial with luminous 'Arabic' indices, recessed black subsidiary registers framed by silver rings, a matching black outer minute track, and a manually wound Lemania Calibre 1873 chronograph movement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eDespite their under-the-radar profile, Franck Muller timepieces are still some of the best in the world of dressy complications. This piece, however, is a brilliant display of the brands ability to flex more traditional watchmaking that appeals to a larger audience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGive this one a whirl and see what we mean!\u003c\/span\u003e\u003c\/p\u003e","brand":"Franck Muller","offers":[{"title":"Default Title","offer_id":40304604905559,"sku":"40991524","price":6490.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS08848_40991524_FRANCKMULLER_ENDURANCE24_96.01-6.jpg?v=1698336886","url":"https:\/\/www.analogshift.com\/products\/franck-muller-endurance-24-chronograph-as08848","provider":"Analog:Shift","version":"1.0","type":"link"}