{"product_id":"eterna-eterna-matic-date-as06540","title":"Eterna Eterna-Matic Date","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEterna is known by collectors for two reasons: Their contribution to the development of the automatic winding movement, and a man named Thor who wore one on his wrist while traversing the Pacific on a hand-made balsa wood raft.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe latter is a tale for another time, but the brand’s part in the story of the modern automatic movement is nothing short of legendary. Their contribution to the technology was the implementation of five ball bearings used in attaching the rotor to the movement, helping reduce friction and maintain accuracy while being worn and used. The layout of these bearings, a pentagonal shape, was adopted by the brand as their logo in the 1950s, and remains to this day. The project name for their early movements? Eterna-Matic!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe range of vintage Eterna-Matic timepieces from the 1950s-1980s is about as diverse as one can imagine, with petite, ultra-thin gold dress pieces on one end of the spectrum, and large steel divers on the other. This particular Eterna-Matic is a thin, understated dress watch from the 1960s with a ‘quickset’ date function. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHoused in a 34mm stainless steel case with a magnified acrylic crystal, a signed crown, and a polished bezel, it features a lovely sunburst silver \u003cem\u003eradial \u003c\/em\u003edial with applied \u003cem\u003earrowhead\u003c\/em\u003e indices, a \u003cem\u003edauphine\u003c\/em\u003e handset, and a date window at 3:00. Powered by the famed Eterna-Matic automatic movement, it comes paired to a folded-link beads-of-rice bracelet with an unsigned blade clasp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDespite its classic looks and svelte profile, this Eterna-Matic represents a brand that pushed the horological envelope.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor that and more, we are a fan.\u003c\/span\u003e\u003c\/p\u003e","brand":"Eterna","offers":[{"title":"Default Title","offer_id":40092108062807,"sku":"40990922","price":485.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS06540_40990922_ETERNAMATIC_MATICDATECROWNSET-6.jpg?v=1674577478","url":"https:\/\/www.analogshift.com\/products\/eterna-eterna-matic-date-as06540","provider":"Analog:Shift","version":"1.0","type":"link"}