{"product_id":"eberhard-scafograf-200-italian-ad-asap0063","title":"Eberhard Scafograf 200 'Italian Ad'","description":"\u003ch2\u003e\u003cstrong\u003eThe Eberhard Scafograf\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe 1950s saw the dawn of the age of recreational SCUBA diving. No longer the sole purview of frogmen and specialists, the joy of underwater exploration was now available to all and sundry. All one needed was a bit of equipment, a few hours of training — and a good watch.\u003c\/p\u003e\n\u003cp\u003eIn 1958, Eberhard debuted the Scafograf 100. While this early model lacked a rotating dive bezel and was water resistant to just 100m, its sequel, the Scafograf 200, added the now-common rotating bezel and increased the water resistance rating to 200m. With only 200 examples built, it's a rare timepiece indeed, and an important, early model in the development of the now-common automatic diver.\u003c\/p\u003e\n\u003cp\u003eDating to 1962, this early Scafograf ad for the Italian market promises a watch \"ideal for intrepid underwater hunters and all who are passionate for underwater sport.\" Executed in black and white, it depicts the watch cleverly aligned next to the 200m marking on a depth chart.\u003c\/p\u003e\n\u003cp\u003eThis ad is custom framed in a 13 5\/8” x 16” natural wood frame with a grey stained finish. It features a custom-measured, hand-cut 4-ply matte in white, complimenting all the ad tones. Every material used is acid-free and the glass is anti-reflective and offers UV-protection to keep this precious ad preserved no matter where you decide to hang it up. Speaking of which, hanging your newly purchased ad is a seamless task, as this particular frame comes with an additional hanging wire and felt pads for wall protection.\u003c\/p\u003e\n\u003cp\u003eWhile it might not boast the cachet of the Rolex Submariner or the Omega Seamaster, the Eberhard Scafograf is nevertheless a significant and early step in the history of the dive watch. This straightforward ad — with its clever layout, simple copy, and beautiful photography — captures its essence perfectly.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eAbout our collaboration with Ad Patina\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWe're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!\u003c\/p\u003e\n\u003cp\u003eScouring the world for forgotten marketing treasures, Ad Patina's \u003cem\u003eraison de être \u003c\/em\u003every much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.\u003c\/p\u003e\n\u003cp\u003eThese documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world.\u003c\/p\u003e\n\u003cp\u003eEvery one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!\u003c\/p\u003e\n\u003cp\u003eMuch like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!\u003c\/p\u003e","brand":"Ad Patina","offers":[{"title":"Default Title","offer_id":41342303797335,"sku":"39220063","price":243.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/ASAP0063_39220063_EBERHARD_SCAFOGRAF200ITALIANAD-1.jpg?v=1763056719","url":"https:\/\/www.analogshift.com\/products\/eberhard-scafograf-200-italian-ad-asap0063","provider":"Analog:Shift","version":"1.0","type":"link"}