{"product_id":"ebel-chronograph-18k-as03587","title":"Ebel Chronograph 18k","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eYou've heard our schtick on modern watches before. You know that we occasionally present contemporary timepieces that speak to us, even if they aren't speaking to our vintage-centric design sensibilities.\u003c\/p\u003e\n\u003cp\u003eWell, this one is\u003cspan\u003e \u003c\/span\u003e\u003cem\u003escreaming\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eat us.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEbel enjoys a unique relationship with the timepiece industry. A part of the Movado Group, they are perhaps better known for their fashion-forward affordable quartz wristwatch collections than they are for high quality Swiss-made timepieces. But this wasn't always the case.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRelatively unknown, the Ebel 1911 chronograph presented here is powered by the Calibre 3019 automatic chronograph movement - the very same used by (and created for!) the \u003cmeta charset=\"utf-8\"\u003elegendary Zenith El Primero line. While its design does border on the over the top \"all the things\" language popular in the 1990s, let's take stock of what this piece offers:\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e- Solid 18k yellow gold case. Check.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e- Crisp white dial with applied Roman indices. Check.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e- El Primero Movement with center chronograph seconds, 30-minute, 12-hour, subsidiary seconds and date function. Check, check, check, check and check!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e- Price under $3K? You see where we're going with this...\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe resulting product is at once retro-fantastic and highly avant-garde. You'd have to look pretty far and wide to find a contemporary timepiece with high end casing materials and a movement this desirable for anywhere near this price point. And it probably wouldn't end up looking this cool!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Ebel","offers":[{"title":"Default Title","offer_id":39293487611991,"sku":"40990070","price":2750.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS03587_40990070_EBEL_THREEREGISTERCHRONOGRAPH_1911-6.jpg?v=1618945497","url":"https:\/\/www.analogshift.com\/products\/ebel-chronograph-18k-as03587","provider":"Analog:Shift","version":"1.0","type":"link"}