{"product_id":"dogma-two-register-multi-scale-chronograph-as03033","title":"Dogma Two Register Multi-Scale Chronograph","description":"\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cem\u003e\u003cstrong\u003e*HOLIDAY EXCLUSIVE - WAS $2,200 NOW $1,800*\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eWe've gone on and on about the value of the no-name brands. Often hailing from post-WWII Switzerland during a boom in wristwatch production, these timepieces often combine quality manufacture and movements with the design language of the era - something most vintage wristwatch collectors wish would return!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eThis particular piece, a Dogma branded two-register multi-scale chronograph is cased in a sharply beveled 36mm stainless steel case and powered by a Landeron Calibre 13 manually-winding column wheel chronograph movement. its richly patinated dial is nothing short of spectacular, featuring outer blue telemeter scales and a red tachymeter track in a circular “snail” configuration in the center. Luminous Arabic indices, metallic foil elements and blued steel hands round out the look - which hits way above its weight class.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eBeautiful and rare, this piece is a charming relic of the golden age of chronograph production, combining handsome aesthetics and technical ingenuity in a way that is sure to delight. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd on top of it all, it comes with an impressively accessible price tag!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003eAs vintage watch collectors, we love discovering the undiscovered, or bringing light to the unknown or forgotten. For every\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/shop.analogshift.com\/collections\/omega\" title=\"Omega\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eOmega\u003c\/a\u003e,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/shop.analogshift.com\/collections\/breitling\" title=\"Breitling\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eBreitling\u003c\/a\u003e, or\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/shop.analogshift.com\/collections\/heuer\" title=\"Heuer\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eHeuer\u003c\/a\u003e, there’s a\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/shop.analogshift.com\/collections\/buren\" target=\"_blank\" title=\"Buren\" rel=\"noopener noreferrer\"\u003eBuren\u003c\/a\u003e, a\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/shop.analogshift.com\/collections\/yema\" target=\"_blank\" title=\"Yema\" rel=\"noopener noreferrer\"\u003eYema\u003c\/a\u003e, or a\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/shop.analogshift.com\/collections\/mulco\" target=\"_blank\" title=\"Mulco\" rel=\"noopener noreferrer\"\u003eMulco\u003c\/a\u003e, long-dead and forgotten manufactures whose products alone survive to tell their story. The tales they tell speak of glory and then obscurity as the Quartz Crisis of the 1970s forced them to shutter their factories and go out of business.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eBut a handful of brands were able to endure that lean period and survive—even thrive—to this day, and Dogma is one of them.\u003c\/p\u003e\n\u003cp\u003eBorn in 1860 in La Chaux-de-Fonds in Switzerland, Dogma had a great run in the Swiss and Luxembourg market until the infamous \"Quartz Crisis\". Mostly powered with Landeron movements, some later ones were powered by Valjoux 7733. The brand was producing from approximately 1860-1970 and then reappeared on the market around 2008. We are lucky to have acquired this piece that resurfaced from the Dogma legacy.\u003c\/p\u003e","brand":"Dogma","offers":[{"title":"Default Title","offer_id":19580564111447,"sku":null,"price":1800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Dogma_TWO_REGISTER_MULTI-SCALE_CHRONOGRAPH_AS03033_6.jpg?v=1559849327","url":"https:\/\/www.analogshift.com\/products\/dogma-two-register-multi-scale-chronograph-as03033","provider":"Analog:Shift","version":"1.0","type":"link"}