{"product_id":"concord-delirium-diamonds-ultra-thin-as11611","title":"Concord Delirium Diamonds Ultra-Thin","description":"\u003cdiv\u003e\u003cspan\u003eThere are watches that tell time, and then there are watches that tell you exactly what era they were born in.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003eThe vintage Concord Delirium (\u003c\/span\u003e\u003cspan\u003e\u003cem\u003ethis name!\u003c\/em\u003e)\u003c\/span\u003e\u003cspan\u003e is pure late-1970s\/early-1980s Swiss defiance: a luxury object engineered less for practicality than for the headlines. Quartz had changed the rules, Japan was dominating in efficiency, and Switzerland needed to prove it could still out-design and out-build the world. The answer was thinness—taken to an almost absurd extreme.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eOn January 12, 1979, Ebauches SA and ETA—alongside Concord, Eterna, IWC, and Longines—announced what was then the world’s thinnest watch. Measuring just 1.98mm thick, it was powered by the remarkable ESA Cal. 999, a movement constructed directly into the caseback. It was so slim it required the world’s smallest battery at the time, and famously lacked a traditional crown, relying instead on a caseback pusher for setting.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThis Delirium is from the later chapter of the story: still exceptionally slim, but designed for daily wear, with a visible crown and a more conventional user experience. It features a crisp rectangular diamond set gold case, a minimalist numeral free gold dial, and the discreet QUARTZ signature that defines the era. A shiny black lizard strap and the original gold Concord pin buckle with CC logo complete the look. A flash of Delirium on the wrist and the gates to Studio 54 would have automatically opened.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003eAnd perhaps the best part: the Delirium’s case-integrated movement concept directly informed the early Swatch project—initially nicknamed \u003c\/span\u003e\u003cspan\u003e“Delirium Vulgare,”\u003c\/span\u003e\u003cspan\u003e or “Delirium for the masses.”\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eA fashion watch, a technical milestone, and a tiny piece of Swiss watchmaking’s survival story. \u003c\/span\u003e\u003c\/div\u003e","brand":"Concord","offers":[{"title":"Default Title","offer_id":42519229005911,"sku":"40992871","price":2950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS11611_40992871_CONCORD_DELIRIUMULTRA_50.69.655--6.jpg?v=1771423245","url":"https:\/\/www.analogshift.com\/products\/concord-delirium-diamonds-ultra-thin-as11611","provider":"Analog:Shift","version":"1.0","type":"link"}