{"product_id":"chronograph-suisse-multi-scale-chronograph-as03018","title":"Chronograph Suisse Multi Scale Chronograph","description":"\u003cp\u003e\u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlthough Chronographe Suisse are relatively plentiful on the market today, this particular example caught our eye instantly! \u003c\/p\u003e\n\u003cp\u003eThe case is gold filled and mated to a stunning white dial, the contrast between the red and blue makes this one more than appealing to the eye. Last , but defintely not least , the crisp condition of the twin register Arabic dial is eye-watering, and its 37mm size makes it infinitely wearable on the modern wrist. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you've been captivated by the \"oversized\" chronographs from brands such as Universal Geneve, Longines, and Tissot which have become super hot on the market, you'd do well to consider Chronographe Suisse as an alternative - all the looks and vintage appeal, at a fraction of the price. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe original Chronographe Suisse - no relation to any modern incarnation of the brand name - was at one time a major parts supplier to a number of the big houses of Swiss watchmaking.  Leading up to the quartz crisis of the late 1970s, which shuttered a tremendous percentage of the industry, Chronographe Suisse was manufacturing manual-winding timepieces like this one for a number of retailers throughout Switzerland and greater Europe, sometimes with their company names printed on the dials, but often completely unbranded. \u003c\/p\u003e\n\u003cp\u003eThese timepieces were relatively plentiful from the 1940s-1970s and featured a variety of casing materials, movements, and dial designs.  Most Chronographe Suisse models were gold plated or plain steel, but a few were produced in solid gold.  They were particularly popular with tourists visiting Switzerland in the 1950s and 1960s, looking to take home a piece of fine Swiss watchmaking on a budget - they looked like a million bucks back then, and they still do today!\u003c\/p\u003e","brand":"Chronographe Suisse","offers":[{"title":"Default Title","offer_id":19609443303511,"sku":null,"price":2750.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/CHRONOGRAPH_SUISSE_MULTI-SCALE_CHRONOGRAPH_AS03018_7.jpg?v=1549645175","url":"https:\/\/www.analogshift.com\/products\/chronograph-suisse-multi-scale-chronograph-as03018","provider":"Analog:Shift","version":"1.0","type":"link"}