{"product_id":"cartier-tortue-cpcp-as04250","title":"Cartier Tortue CPCP","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhen you think of Cartier, their longstanding history in high jewelry probably comes to mind. But, they also have a renowned reputation for making timeless and elegant timepieces for just over 100 years. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Tank Louis is without question their most well-known model, but the story doesn't end there. Beyond their Tank line are numerous executions - many produced in very limited quantities - that are quite literally some of the most beautiful timepieces ever made.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis particular example, a \u003cem\u003eTortue \u003c\/em\u003e\u003cem\u003e\u003c\/em\u003efrom the \u003cem\u003eCollection Privée Cartier Paris\u003c\/em\u003e, dates to the early 2000s and is simply stunning. The elegant 30mm x 34mm case is finished in platinum and features a silver \u003cmeta charset=\"utf-8\"\u003eguilloché dial with Roman numeral indices, a blued steel handset, and a sapphire exhibition caseback showcasing the manually wound movement inside. Rounding out the package is Cartier's ubiquitous \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eblue sapphire cabochon winding crown.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is watch positively oozes timeless luxury... And for that, as with nearly all Cartier, we love it.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eDespite being a purveyor of\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003ehaute joaillerie\u003c\/i\u003e\u003cspan\u003e, Cartier has had a long tradition of making watches. It started in 1907, when founder Louis Cartier made what was arguably the very first wristwatch for his friend Alberto Santos-Dumont. Throughout the years, the brand made a name for itself with its most famous wristwatch, the Tank, in all its multitudinous forms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCartier introduced the Tank in 1917, with a run of six pieces--given, or so the legend goes, to American General Joseph Pershing and his staff. The design of the Tank was inspired by the Renault FT-17 tanks Cartier glimpsed on the battlefield of WW1. Cartier took the look of the Renault tank's treads and applied it to the lugs, which were integrated via\u003cspan\u003e \u003c\/span\u003e\u003cem\u003ebrancards\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003einto the case itself. That first run of six pieces increased to thirty-three by 1920, and by the end of the 20th century, that number stood well in the thousands. In sheer volume alone, the Tank--in all its various models--is Cartier's largest line of watches. \u003c\/p\u003e\n\u003cp\u003eThe Tank Louis was introduced in 1922, following close on the heels of the Asian-influenced Tank Chinoise. The Tank Chinoise, released amidst a mania for jewelry inspired by the Orient, has a square rather than rectangular case and lugs that resemble the portico of a Chinese pagoda.\u003c\/p\u003e\n\u003cp\u003eWith the Tank Louis, Cartier went back to basics, with the classic lugs that resemble the treads that inspired them. Louis Cartier himself wore the watch that bore his name. That association with the man himself marks the Tank Louis as the quintessence of the Cartier Tanks.\u003c\/p\u003e","brand":"Cartier","offers":[{"title":"Default Title","offer_id":39360667549783,"sku":"40950022","price":14900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS04250_40950022_CARTIER_TORTUECPCP_W1540351-8.jpg?v=1628018946","url":"https:\/\/www.analogshift.com\/products\/cartier-tortue-cpcp-as04250","provider":"Analog:Shift","version":"1.0","type":"link"}