{"product_id":"cartier-tank-l-c-as02403","title":"Cartier Tank L.C.","description":"\u003cp class=\"p1\"\u003eIt started with four lines. Two long lines, vertical, connected by two shorter horizontal ones. In one simple sketch, Louis Cartier captured the treads of the tank that he saw on the front page of a French newspaper in 1917.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe result was the Cartier Tank, which would go on to become la Maison’s most iconic creation. \u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFrom its debut, it would see many variations, each in keeping with Louis Cartier’s taste for clean lines and perfect symmetry. Each variant, from the original Tank or the Cintrée with its flirtatious, curvaceous lines, had its passionate devotees. Rudolph Valentino, that sensual star of the silver screen, insisted on wearing his Tank onscreen in \u003ci\u003eThe Son of the Sheik, \u003c\/i\u003eand Clark Gable, Andy Warhol, and Jacqueline Kennedy Onassis were among those who sported a Tank throughout the years.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWhile this would seem enough to bolster Cartier’s reputation, the Maison saw hardship in the 1960s and 1970s.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePierre Cartier, brother of Louis, died in 1964, after running the company for over twenty years; several years later, in 1972, Cartier Paris was sold. For the first time in its history, the Maison was not in the hands of the family that had founded it. But the company saw new life under the expert direction of the new owners, Robert Hocq and Joseph Kanoui, who brought the Tank into the 20th century with the Must de Cartier.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWith vermeil cases and quartz movements, the Must de Cartier was a trailblazer, renewing interest in the company’s products and taking it into new markets.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eBut the mechanical Tank lived on, stalwart and never sterile.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWhat we offer here is a Tank L.C. from the early 1970s, before the introduction of the Must de Cartier. Rather than the vermeil or gold plate that dominated the Tank later in the decade, the case of this one is pure 18k gold. The enamel dial bears the Cartier logo in script rather than the more commonly-seen block letters.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAnd inside beats a Calibre P838 movement made by Jaeger-LeCoultre, an ultra-thin calibre that would later go on to power JLC's Master Control line. \u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWith its frank Art Deco appearance, the Cartier Tank L. C. is a necessity for those who want to add class, style and distinction to their horological arsenal.  \u003c\/p\u003e","brand":"Cartier","offers":[{"title":"Default Title","offer_id":7483144863774,"sku":null,"price":5000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Cartier_Tank_AS02403_1.jpg?v=1518471542","url":"https:\/\/www.analogshift.com\/products\/cartier-tank-l-c-as02403","provider":"Analog:Shift","version":"1.0","type":"link"}