{"product_id":"breitling-premier-as01834","title":"Breitling Premier","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003eBreitling is so well-known for these pilot's watches, that one oft forgets that the brand produced anything else.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFrom its establishment in St. Imier in 1884, Breitling has made chronographs their speciality. By the 1930s, the brand was manufacturing wrist chronographs—including some for the air forces of the UK and Canada. \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eBreitling first started manufacturing the Premier line of chronographs as early as the 1930s. With triple chronograph registers and blued hands, they're an exercise in understated elegance. In fact, one could almost say they're dress watches.\u003c\/p\u003e\n\u003cp\u003eWhile not as sporty (and not nearly as large) as the Navitimer or the Chronomat, one look (whether at the luminous syringe hands and tachymetre track) will reveal that the Premier was always designed to be utilitarian.\u003c\/p\u003e\n\u003cp\u003eOutwardly, the steel barrel case is pleasing to eye with its thin, stepped bezel and its gently tapered lugs and pleasing to the wrist at sturdy 35mm. Breitling, ever the aviator's manufacture, designed these cases to be antimagnetic, shock-protective, and waterproof long before those traits were requisite features of a tool watch. Granted, you're probably not going to be wearing it in the cockpit of an airplane, but suffice it to say that Breitling was out to produce a tough-as-nails timepiece that could operate in any condition.\u003c\/p\u003e\n\u003cp\u003eAs contemporary Breitling continues to grow in size--despite a renaissance of smaller, slimmer case sizes--enthusiasts are looking to the brand's past to find quality-built chronographs that belie the idea that bigger is always better.\u003c\/p\u003e","brand":"Breitling","offers":[{"title":"Default Title","offer_id":30112832897,"sku":null,"price":5200.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Breitling_Premier_788_AS01834_2.jpg?v=1486769496","url":"https:\/\/www.analogshift.com\/products\/breitling-premier-as01834","provider":"Analog:Shift","version":"1.0","type":"link"}