{"product_id":"breitling-chronograph-as02344","title":"Breitling Chronograph","description":"\u003cp class=\"p1\"\u003eIn the 1930s Breitling entered a new era: the era of Willy Breitling.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe grandson of the founder, Leon, Willy Breitling was brought up in the family business. Leon had made his name in the production of chronographs, making his first in 1884 at the age of 24. Following his death in 1914, his son Gaston continued the family legacy, taking the chronograph—so dear to his father—and adding a pusher at 2 o’clock in 1923.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eBut it was under Willy Breitling’s leadership that Breitling truly entered a golden age. In 1934 Breitling changed the architecture of the chronograph once again, adding a second pusher at 4 o’clock. The move was an absolute game-changer, one that was absolutely unprecedented in the industry.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eA second pusher meant that start, stop, and reset could be separated, making the chronograph that more functional.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFor professionals like pilots, whose jobs relied on accurate timekeeping, the chronograph became an indispensable piece of kit—a fact on which Willy Breitling capitalized when he designed the first chronograph specially for pilots in 1936.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe company continued to produce chronographs throughout the decade and well into the 1940s.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThough their pilots’ chronographs might be the most popular, it’s chronographs like this one that serve as an elegant counterpart to the kind of martial instruments that pilots would take into war.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAt 33.5mm it’s typical of chronographs of the late 1930s or early 1940s. The delicacy of its pink gold case suggests that it was a gentleman’s rather than a soldier’s chronograph. Visually it’s a treat for the eyes, with the way the sinuous twists of the spiral telemeter and tachymeter tracks contrast with the glossy black dial.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWhile “bigger is better” might sum up Breitling’s current collection, it’s chronographs like this one from the brand’s golden age that prove the opposite. \u003c\/p\u003e","brand":"Breitling","offers":[{"title":"Default Title","offer_id":4627177766942,"sku":null,"price":9000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/Breitling_Gold_Chronograph_Fixed_Lugs_AS02344_2.jpg?v=1512494174","url":"https:\/\/www.analogshift.com\/products\/breitling-chronograph-as02344","provider":"Analog:Shift","version":"1.0","type":"link"}