{"product_id":"breitling-777-chronograph-as03427","title":"Breitling 777 Chronograph","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe'll just come out and say it - vintage Breitling is underrated! \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNow, we've gone on about how much we love mid-century chronographs, and this expression is no exception. The interplay of the warm gold and bronze tones of the telemeter and tachymeter track against the glossy black of the dial captivates the eye, offset by the delicate tapering lugs.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIts solid construction and elegant dial serve as the perfect counterpoint to the Navitimer's business. Every millimeter a testament to Breitling's history-- solid watch making and classic design--a proposition that is not to be ignored. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eBreitling was founded in 1892, and while still around today, the company is no longer in the hands of the Breitling family. The late 1970s was a turbulent time for the Swiss watch industry, and many storied houses were swept away by the Quartz Crisis. By 1978, Breitling was in trouble due to the illness of its leader, Willy Breitling, and the steep decline in sales that had cut through the entire industry. Unable to keep operations going, the Breitling company was liquidated, and parts, toolings and naming rights were sold off. One of the best aviation watch companies was no more, but they left behind a large range of incredible watches.\u003c\/p\u003e\n\u003cp\u003eBreitling has been surprisingly slow to catch fire with vintage collectors, especially since the history of the brand and their ties to aviation are unimpeachable. Sure, many of their watches have polarizing designs and complicated dial aesthetics (hell, we don't know how to use the slide rule feature on the Navitimer 806 any better than you do), but their cleaner designs embody the best of 1960s and 1970s chronograph design and shouldn’t be overlooked.\u003c\/p\u003e\n\u003cp\u003eIf we had our druthers, Breitling would be one of the top dogs in the world of vintage watches, and we’re confident that in time, they will be. Sure, vintage Navitimers and Superoceans command high prices, but there is so much more to the brand beyond those classics.\u003c\/p\u003e","brand":"Breitling","offers":[{"title":"Default Title","offer_id":31001769050199,"sku":null,"price":6900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS03427.jpg?v=1582058599","url":"https:\/\/www.analogshift.com\/products\/breitling-777-chronograph-as03427","provider":"Analog:Shift","version":"1.0","type":"link"}