{"product_id":"bell-and-ross-br-05-black-steel-as09104","title":"Bell \u0026 Ross BR 05 Black Steel","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt’s not easy designing a modern-day wristwatch icon — but in the 1990s, French outfit Bell \u0026amp; Ross pulled it off.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe brand’s instrument panel-inspired BR-01, with its square case, stark dial, and rubber strap quickly made waves in the watch world, leading to an explosion in popularity for the fledgling Parisian brand. Since then, Bell \u0026amp; Ross has expanded into different case shapes and design profiles. With the BR-01 and the BR-03 settled as clear mainstays for the brand’s catalog, the relatively new BR-05 has made a strong case to be a part of that crew. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe BR-05 marked an important step for the brand when it was first introduced in 2019. There was a clear design direction to make their signature “square within a circle” profile less serious and military-design driven and more refined-casual. The BR-05’s silhouette naturally lends itself to that transition and opened the door to various time and date models, as well as a bold chronograph. What we have here is the former, and it’s a slick looking watch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis particular BR-05 is a Reference BR05A-BL-ST\/SST’ and is one of their more recent models dating to the 2020s. Housed in a 40mm stainless steel case with a sapphire crystal and a signed crown, it features a luminous black sunray dial with applied ‘Arabic’ indices, a matching ‘stick’ handset, and a date wheel at 3 o’clock. Absurdly legible, modern in aesthetics and sleek on the wrist, it’s powered by a Swiss-made BR-CAL.321 automatic movement and comes paired to a satin-polished integrated steel bracelet with a signed, dual-button, double fold-over clasp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn excellent condition overall, and including its inner box and warranty card, this BR-05 is a true wrist chameleon — no matter the office, out on the town or some far flung beach abroad — this watch will never look out of place.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOwn it today!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e","brand":"Bell \u0026 Ross","offers":[{"title":"Default Title","offer_id":40306213158999,"sku":"40991670","price":3700.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS09104_40991670_BELL_ROSS_BR05_BR05A-BL-ST-SST-6.jpg?v=1698428257","url":"https:\/\/www.analogshift.com\/products\/bell-and-ross-br-05-black-steel-as09104","provider":"Analog:Shift","version":"1.0","type":"link"}