{"product_id":"bell-and-ross-br-03-blacktrack-chronograph-limited-edition-as11049","title":"Bell \u0026 Ross BR-03 Blacktrack Chronograph Limited Edition","description":"\u003cdiv id=\"product_description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt’s not easy designing a modern-day wristwatch icon — but in the 1990s, French outfit Bell \u0026amp; Ross pulled it off.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe brand’s instrument panel-inspired BR-01, with its square case, stark dial, and rubber strap quickly made waves in the watch world, leading to an explosion in popularity for the fledgling Parisian brand. Since then, Bell \u0026amp; Ross has expanded into different case shapes and design profiles — but the square BR-01’s evolution, the BR-03, remains a mainstay in the catalog.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis particular BR-03 is a Reference \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eBR0394-BTRCE\/SCA\u003c\/span\u003e from the 2020s. Housed in a 42mm black ceramic case with a sapphire crystal and a signed crown, it features a luminous dial with a multi-scale chronograph display, and a matching handset. Absurdly legible and boasting military-inspired cool, it’s powered by a Swiss-made BR-CAL.301 movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis particular example is one of a 500 piece limited edition with ties to the BT-06 Motorcycle with Sacha Lakic. This piece boasts a unique design language, and lovely finishes like a leather strap with red trim made to play off the broader design motifs. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn mint condition, and including its factory goodies, this masterpiece of utilitarian design is an excellent entry point into the world of Bell \u0026amp; Ross, and into the realm of military-inspired design in general.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTry it on for yourself!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bell \u0026 Ross","offers":[{"title":"Default Title","offer_id":41933446938711,"sku":"40992579","price":5250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/files\/AS11049_40992579_BELL_ROSS_BR-03CHRONOBLKLE_BR0394-BTR-CE-SCA-5.jpg?v=1756827257","url":"https:\/\/www.analogshift.com\/products\/bell-and-ross-br-03-blacktrack-chronograph-limited-edition-as11049","provider":"Analog:Shift","version":"1.0","type":"link"}