{"product_id":"audemars-piguet-royal-oak-offshore-as06401","title":"Audemars Piguet Royal Oak Offshore","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAudemars Piguet, the vaunted \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003emanufacture\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e from Les Brassus, wasn't doing so well at the end of the 1960s.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir horological prowess aside, times were changing, customer tastes were evolving, and AP was stuck firmly in a \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003every traditional\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e past. Fortunately for us, their executives recognized this, and bet it all on the launch of an avant garde timepiece the likes of which the world had never seen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUtilizing the talents of a designer named Gerald Genta, AP planned from the beginning to make this new watch, dubbed the Royal Oak, a contradiction to tradition, and it became the world's first “luxury sports watch” — made in stainless steel, no less. The gamble paid off: Genta became a household name, and the watch world clamored to get its hands on the Royal Oak’s cutting-edge design, which featured a sharply angled watch with integrated bracelet, micro-\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003etapisserie\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e dial, and ultra-thin movement. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn 1993, the Royal Oak line expanded to include the Offshore Chronograph, which drove the bulk of sales for AP in the past few decades. Debatably, the Offshore is responsible for carrying AP into the 21st century and ushering it into the powerhouse position in which it exists today. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis particular Offshore, a Reference 26400AU, dates to circa 2000s and features a 44mm forged carbon case with a sapphire crystal, a signed ceramic crown, a luminous black \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003emega-tapisserie\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e dial with black sub registers and a matching handset, a black ceramic bezel, and Audemars Piguet Calibre 3126\/3840 automatic-winding chronograph movement - visible through the sapphire display caseback. It comes fitted to a textured black rubber strap with a signed titanium pin buckle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis is a watch that successfully marries \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehaute horlogerie\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e with a tactical aesthetic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNot an easy feat, by any means!\u003c\/span\u003e\u003c\/p\u003e","brand":"Audemars Piguet","offers":[{"title":"Default Title","offer_id":39759054667863,"sku":"40990885","price":39990.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS06401_40990885_AUDEMARSPIGUET_ROYALOAKOFFSHORE_26400AU-6.jpg?v=1651594145","url":"https:\/\/www.analogshift.com\/products\/audemars-piguet-royal-oak-offshore-as06401","provider":"Analog:Shift","version":"1.0","type":"link"}