{"product_id":"audemars-piguet-royal-oak-midsize-as03091","title":"Audemars Piguet Royal Oak Midsize","description":"\u003cp\u003e\u003cstrong\u003eWhy We Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003eOne name: Gerald Genta. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Audemars Piguet Royal Oak is without question Genta’s most memorable work, and changed the shape of the industry in more ways than one — but it was merely one in a long line of successes that marked Genta’s illustrious career.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p2\"\u003e\u003cspan\u003eWhat's particularly delightful about the design of the Royal Oak (which was subsequently mimicked by the Patek Philippe Nautilus and the IWC Ingenieur SL), is that it works brilliantly in a number of sizes and casing materials, from steel to carbon fiber or rose gold. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan\u003eThis particular model, a Reference 14790, is sized at 35mm and features a gorgeous blue tapisserie dial. Wearing slightly smaller than its \"Jumbo\" predecessors, the 14790 has become a favorite amongst collectors for its beautiful proportions, wearability, and value proposition. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan\u003eWear it once, trust us, you'll have a hard time taking it off. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAudemars Piguet, the vaunted manufacture from Les Brassus, wasn't doing so well at the end of the 1960s.  Their horological prowess aside, times were changing, customer tastes were evolving, and AP was stuck firmly in a\u003cspan\u003e \u003c\/span\u003e\u003cem\u003every traditional\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003epast. Fortunately for us, their executives recognized this, and bet it all on the launch of an avant garde timepiece the likes of which the world had never seen.\u003c\/p\u003e\n\u003cp\u003eUtilizing the talents of a designer named Gerald Genta, who would make his name for designing this very watch, AP planned from the beginning to make this new watch - dubbed the Royal Oak - a contradiction to tradition, and it became the world's first \u003cem\u003eluxury sports watch\u003c\/em\u003e.  Made in steel.  The gamble paid off, and the watch world clamored to get their hands on the cutting edge design, which featured a sharply angled watch with integrated bracelet, micro tapisserie dial, and ultra thin movement.\u003c\/p\u003e\n\u003cp\u003eThe response was so positive that their initial allocation sold out, resulting in an extension of the line as they scrambled to meet demand.  It can be said without question that the original Reference 5402 \"A Series\" - nicknamed by collectors the \"Jumbo\" for its \u003cem\u003emassive\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e39mm size (!) - single handedly paved the way for a very bright future for Audemars Piguet, and the Royal Oak line is of course a key component of their collection today.\u003c\/p\u003e","brand":"Audemars Piguet","offers":[{"title":"Default Title","offer_id":19780190666839,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AUDEMARS_PIGUET_Royal_Oak_AS03891_5.jpg?v=1553871503","url":"https:\/\/www.analogshift.com\/products\/audemars-piguet-royal-oak-midsize-as03091","provider":"Analog:Shift","version":"1.0","type":"link"}