{"product_id":"audemars-piguet-royal-oak-chronograph-18k-as05010","title":"Audemars Piguet Royal Oak Chronograph 18K","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eWhy We Love It\u003c\/b\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eRoyal Oak.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e It was the design that made Gerald Genta's career and remains, without question, the most celebrated collection in Audemars Piguet's near 145 year long history.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eIn 1993, the Royal Oak line expanded to include the Offshore Chronograph, which drove the bulk of sales for AP in the past few decades. But the smaller non-Offshore models, simply known as Royal Oak Chronograph, are truly quite special - particularly when executed in precious metal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eThis particular model, a Reference 25960BA, is finished in 18K yellow gold with a luminous white \u003cem\u003etapisserie\u003c\/em\u003e dial, triple subsidiary register layout, and of course the iconic integrated bracelet for which Royal Oaks are perhaps best well known. This piece also comes complete with inner box, books, papers, and a an extra service box. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eIn excellent untouched condition throughout, this is a tremendous opportunity to pick up a ROC in a rare metal with full set for thousands less than the price of a steel Jumbo on the secondary market - don't miss out!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eAudemars Piguet, the vaunted manufacture from Les Brassus, wasn't doing so well at the end of the 1960s.  Their horological prowess aside, times were changing, customer tastes were evolving, and AP was stuck firmly in a\u003cspan\u003e \u003c\/span\u003e\u003cem\u003every traditional\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003epast. Fortunately for us, their executives recognized this, and bet it all on the launch of an avant garde timepiece the likes of which the world had never seen.\u003c\/p\u003e\n\u003cp\u003eUtilizing the talents of a designer named Gerald Genta, who would make his name for designing this very watch, AP planned from the beginning to make this new watch - dubbed the Royal Oak - a contradiction to tradition, and it became the world's first \u003cem\u003eluxury sports watch\u003c\/em\u003e.  Made in steel.  The gamble paid off, and the watch world clamored to get their hands on the cutting edge design, which featured a sharply angled watch with integrated bracelet, micro tapisserie dial, and ultra thin movement.\u003c\/p\u003e\n\u003cp\u003eThe response was so positive that their initial allocation sold out, resulting in an extension of the line as they scrambled to meet demand.  It can be said without question that the original Reference 5402 \"A Series\" - nicknamed by collectors as the \"Jumbo\" for its \u003cem\u003emassive\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e39mm size - single handedly paved the way for a very bright future for Audemars Piguet. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e","brand":"Audemars Piguet","offers":[{"title":"Default Title","offer_id":39469984776279,"sku":"40990263","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS05010_40990263_AUDEMARSPIGUET_ROYALOAKCHRONOGRAPH39_25960BA-6.jpg?v=1636144193","url":"https:\/\/www.analogshift.com\/products\/audemars-piguet-royal-oak-chronograph-18k-as05010","provider":"Analog:Shift","version":"1.0","type":"link"}