{"product_id":"audemars-piguet-royal-oak-as05960","title":"Audemars Piguet Royal Oak","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAudemars Piguet, the vaunted manufacture from Les Brassus, wasn't doing so well at the end of the 1960s.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir horological prowess aside, times were changing, customer tastes were evolving, and AP was stuck firmly in a \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003every traditional\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e past. Fortunately for us, their executives recognized this, and bet it all on the launch of an avant garde timepiece the likes of which the world had never seen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUtilizing the talents of a designer named Gerald Genta, AP planned from the beginning to make this new watch, dubbed the Royal Oak, a contradiction to tradition, and it became the world's first \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eluxury sports watch\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e — made in stainless steel, no less. The gamble paid off: Genta became a household name, and the watch world clamored to get their hands on the Royal Oak’s cutting-edge design, which featured a sharply angled watch with integrated bracelet, micro-\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003etapisserie\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e dial, and ultra-thin movement. Today, 50 years later, hunger for the Royal Oak remains unabated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis particular Royal Oak, a Reference 14800, dates to the late 1980s\/early 1990s and features a 36mm 18K yellow gold case with an integrated black alligator leather strap and a signed yellow gold deployant clasp, a white micro-tappisserie Tritium dial with applied yellow gold baton indices, a matching handset, a signed crown, and the Audemars Piguet Calibre 2125 automatic movement beating within. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWell sized, svelte and dressy, this is the type of Royal Oak that works dressed up or down, no matter the occasion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Audemars Piguet","offers":[{"title":"Default Title","offer_id":39631324184663,"sku":"40990409","price":23250.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/1255\/products\/AS05960_40990409_AUDEMARSPIGUET_ROYALOAK_14800-6.jpg?v=1645472048","url":"https:\/\/www.analogshift.com\/products\/audemars-piguet-royal-oak-as05960","provider":"Analog:Shift","version":"1.0","type":"link"}