1967 Le Mans Race Imagery

1967 Le Mans Race Imagery

The 24 Hours of Le Mans is forever imprinted in the minds of the watch-loving public. An iconic one-day French automotive race begun in 1923, it is the world’s oldest active endurance racing event and has hosted international superstar drivers. Names such as Mario Andretti, Jacky Ickx, and Dan Gurney are no doubt familiar to racing aficionados, but with 1971’s Le Mans starring none other than Steve McQueen, the race — and the Heuer watch on McQueen’s wrist — reached a worldwide audience.

This incredible racing magazine image from the 1967 iteration of Le Mans — the 35th Grand Prix of Endurance — commemorates an incredible day of racing from June of that year: Dan Gurney and A.J. Foyt became the first and only all-American victors when their Fork Mk IV took home first place, placing the Ferrari team in 2nd and 3rd places. Though no actual watches are depicted in this striking photograph, it dates from a legendary time when every driver worth his salt had a proper mechanical chronograph strapped to his wrist. Close your eyes, and you can all but hear the engines roar.

About our collaboration with Ad Patina

We're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world. 

Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.