Porsche 'Once In A Generation'

1965 Porsche 'Once In A Generation'

It’s easy to take for granted a vehicle — a design — that has endured in our hearts and minds over the course of our lifetime

Designed by Ferdinand “Butzi” Porsche and introduced in 1964, the Porsche 911 was voted fifth in a 1999 poll for the Car of the Century. Streamlined, attractive, and fast as hell, it’s both a racing monster and a luxurious roadster, beloved for its performance and appearance. This simple, black and white magazine ad from 1965 may likewise be the very first ad for the 911. Just get a load of that copy: “Once in a generation, the opportunity arises to create an entirely new car…Result: The new Porsche.” 

.And although speed is often associated with Porsche, when you see this ad, you should slow down and appreciate where it all started, before the 911 became arguably the most loved, most lusted-after car of all time. 

For 911 lovers, this is an important piece of history from the very beginnings of the Carrera story — hell, it well predates the use of the name “Carrera.” Stark, direct, and with the tone of a classic movie poster, it’s the type of advertisement that belongs on the wall of a Porsche devotee’s office. (Actually, scratch that: If you’re lucky enough to have a 911 in your garage, we’d recommend hanging this baby right next to it, for company.)

About our collaboration with Ad Patina

We're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world. 

Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!

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Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.