TAG Heuer Formula 1 Midsize

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REF WA1211
Quartz
34 MM
– Show less
SKU AS07439
Article Number 40991098
ref WA1211
case size 34 MM
movement Quartz
approximate age 1980s
dial color Exotic
material Stainless Steel
style Dive
category Neo-Vintage
bracelet Metal
lug width 18 MM
Includes Stainless steel Jubilee-style bracelet with signed fliplock clasp with dive extension.
overall condition The case is in fantastic condition overall showing light signs of wear from age and use. Fully-luminous dial with printed black and Tritium quadrant indices is in fantastic condition with matching 'Mercedes' handset. Signed crown.
REF WA1211
Quartz
34 MM
– Show less
SKU AS07439
Article Number 40991098
ref WA1211
case size 34 MM
movement Quartz
approximate age 1980s
dial color Exotic
material Stainless Steel
style Dive
category Neo-Vintage
bracelet Metal
lug width 18 MM
Includes Stainless steel Jubilee-style bracelet with signed fliplock clasp with dive extension.
overall condition The case is in fantastic condition overall showing light signs of wear from age and use. Fully-luminous dial with printed black and Tritium quadrant indices is in fantastic condition with matching 'Mercedes' handset. Signed crown.

Why We Love it

There is no doubt that 'tool watches' hold a special place in the hearts of many collectors, ourselves included. In fact, Analog:Shift was founded nearly ten years ago with its eyes set squarely on vintage divers, which then evolved into purpose built tool watches in general.

With their simple designs and robust movements, the tool watches of the 1960s and 1970s were built to accompany the adventurer across the globe and to keep time at its great heights, dark depths, and around a racetrack.

Today, tool watches are stronger than ever with the spirit of an era past living on in the full spectrum of the market - from entry-level micro-brands, all the way up.

In the mid 1980s, Techniques d'Avant Garde acquired Heuer and released the Formula 1 line of watches as their first watch under the new brand, TAG Heuer. The Formula 1 line was made serve as a robust, dependable, and affordable tool watch and featured a wide variety of colors, material usage, and eventually complications and features.

This particular watch, a Reference WA1211, features a 34mm steel case with a super cool and very 1980s TAG Heuer, fully-luminous dial with both printed black and Tritium indices, a matching 'Mercedes' handset, a unidirectional rotating timing bezel, and stainless steel Jubilee-style bracelet with a signed fliplock clasp.

Colorful, reliable, and sized well for men or women, this early TAG Heuer is a lovely example of a (neo-vintage) tool watch.

Brand Story

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In 1962, Jack Heuer inherited the company that his great-grandfather had founded in Saint-Imier nearly a century before.
He had already played a role in the design of some timepieces, starting with the Solunar in the late 1940s. But in 1962, the responsibility of running the company fell on his shoulders, and he found himself faced with the daunting task of safeguarding his ancestor’s legacy while at the same time forging his own. His chosen path? Moving into a line of technical instruments for use in sporting and transportation applications.
The Heuer name was not unknown in motor racing and aviation circles. Starting in 1911, when the sport of automobile racing was still in its infancy, the company produced dashboard clocks for cars, boats, and even airplanes. Jack Heuer, a longtime racing aficionado, saw an opportunity to revitalize — or at the very least, to reexamine — the company’s already-successful line of chronographs.
He had first tried his hand with the Autavia, which at the time of his succession was a stopwatch with a virtually illegible dial. In its place he launched the line of Autavia wrist chronographs, the first line of chronographs produced by Heuer to be named, rather than simply numbered. The Autavia was purpose-built for racers and pilots, and attracted the attention of Formula 1 racers and devotees such as Jochen Rindt and Steve McQueen.
In designing the Carrera in 1963, Jack Heuer created something that was entirely his, and is without question the chronograph that is most associated with the brand today. Heuer's obsession with legibility led to a dial design that was simpler to read than the Omega Speedmaster or the Rolex Daytona (released the same year as the Carrera). What resulted was a chronograph with plain baton markers that gave only the most necessary bits of information — clean, uncluttered, undeniably attractive.
The brand grew to become a powerhouse in chronographs in particular, and the list of famous designs from the 1960s and 1970s can’t be counted on two hands. However, one innovation from 1969 deserves particular mention: the famed Caliber 11. This caliber (and its successors) was the result of a multinational race to build the world’s first automatic chronograph movement. It would go on to power the famed Monaco — made famous by actor Steve McQueen — as well as automatic versions of the Autavia, Carrera and more.
Falling on hard times in the wake of the Quartz Crisis, Heuer was ultimately purchased by Technique Avant Garde (TAG), and subsequently by Louis Vuitton Moet Hennessey, who brought the brand into the modern age. Early TAG Heuer quartz divers from the 1980s have found newfound appreciation in collector’s circles, while the brand’s modern catalog is a mix of vintage-inspired reissues and unique collections, such as the Connected smartwatch line.

A:S Guarantee

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Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

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All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

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TAG Heuer Formula 1 Midsize

TAG Heuer Formula 1 Midsize

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TAG Heuer Formula 1 Midsize

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