Rolex Day-Date

Regular price
$36,750
Regular price
Sale price
$36,750
REF 18378
Automatic
36 MM
– Show less
SKU AS06819
ref 18378
case size 36 MM
movement Automatic Winding
approximate age 1990s
dial color Champagne
material Yellow Gold
style Dress
category Neo-Vintage
bracelet Metal
lug width 20
Includes 18K yellow gold President bracelet with signed hidden deployant clasp (8385/55B). Also includes papers dated 7/28/1998.
REF 18378
Automatic
36 MM
– Show less
SKU AS06819
ref 18378
case size 36 MM
movement Automatic Winding
approximate age 1990s
dial color Champagne
material Yellow Gold
style Dress
category Neo-Vintage
bracelet Metal
lug width 20 MM
Includes 18K yellow gold President bracelet with signed hidden deployant clasp (8385/55B). Also includes papers dated 7/28/1998.

Why We Love it

Few watches make a statement like a solid gold Rolex.

This anachronistic blend of technical design and functionality with a precious metal casing material is a polarizing one, and depending on how its worn (and indeed, by whom), can send very different signals - and we'll just leave it at that. 

So-called “five digit” Day-Dates (reference variants with five digits) are a quintessential staple of the Neo-Vintage era. These models showed up in the late 70s and offer the added functionality of a higher-beat movement for accuracy and a quick-set date mechanism. They retain the classic 36mm case proportion of their predecessors and have similar variation for dial, bezel, and bracelet configurations. Luminous models also retain Tritium material, offering tremendous opportunities for unique characteristics of patina.

This particular example, a Reference 18378, dates to circa 1995 and features an 18k yellow gold case, a champagne dial with factory diamond indices, a factory diamond set bezel with quadrant rubies, and a matching 18k yellow gold President bracelet with a signed hidden deployant clasp. Furthermore, this watch remains in fantastic condition throughout, with a light warm even patination and is accompanied by papers dating to circa 1998.

An 'elevated' Day-Date, for when the standard fare of solid gold won't cut it.

Overall Condition

The case is in outstanding condition overall showing signs of light recent professional refinishing and faint wear from careful handling. Sunburst champagne dial with applied factory diamond indices is in fantastic condition with matching handset. 18K Yellow gold diamond set bezel with quadrant rubies. Signed crown.

Brand Story

+
Though much younger than many of its heavy-hitting horological cousins, Rolex has been at the fore of contemporary watch design virtually since its inception in 1905 by founder Hans Wilsdorf. A veritable marketing genius, Wilsdorf understood the power of story, associating his watches with the most notable and intrepid athletes, explorers, soldiers and politicians of the 20th century. His efforts were clearly successful: Today, the word “Rolex” is nearly synonymous in the minds of millions around the word with “watch.”

From the early waterproof Oyster case of the 1920s through to the ultra-complicated Sky Dweller of today, Rolex models and innovations have captivated a global audience and permeated the zeitgeist unlike those of any other brand. Whether it’s a simple, time-only Air King, a function-first Submariner or a complicated GMT Master II for the jet set, a Rolex commands a certain respect on the wrist and says something about the discerning eye of its owner.

From the swimming of the English channel in 1927 to the scaling of Mt. Everest in 1953, Rolex watches have been associated with adventure for the better part of a century. Despite its association since the 1970s more with luxury and status than with commando operations behind enemy lines or sporting achievements, Rolex still makes one of the most robust timepieces available on the contemporary market. And the company continues to support scientific endeavors around the world.

Interestingly, for most of the firm’s history, Rolex largely did not produce its components in-house, including its movements. (Indeed, hand-wound Daytonas sold today at auction for eye-watering prices feature run-of-the-mill Valjoux movements that feature in watches from hundreds of other brands). It wasn’t until the early 21st century that Rolex became the vertically integrated manufacturing behemoth that it is today, purchasing everything from movement manufacturers to bracelet companies. (Notably, the Crown even forges its own gold.)

Whether one is attracted to the rich history of the brand or simply finds its products notable from an investment perspective, Rolex is a company whose wares are guaranteed to remain a benchmark for horological quality forever.

A:S Guarantee

+

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

+

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

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Rolex Day-Date

Rolex Day-Date

Regular price
$36,750
Regular price
Sale price
$36,750
Rolex Day-Date

Why We Love it

Few watches make a statement like a solid gold Rolex.

This anachronistic blend of technical design and functionality with a precious metal casing material is a polarizing one, and depending on how its worn (and indeed, by whom), can send very different signals - and we'll just leave it at that. 

So-called “five digit” Day-Dates (reference variants with five digits) are a quintessential staple of the Neo-Vintage era. These models showed up in the late 70s and offer the added functionality of a higher-beat movement for accuracy and a quick-set date mechanism. They retain the classic 36mm case proportion of their predecessors and have similar variation for dial, bezel, and bracelet configurations. Luminous models also retain Tritium material, offering tremendous opportunities for unique characteristics of patina.

This particular example, a Reference 18378, dates to circa 1995 and features an 18k yellow gold case, a champagne dial with factory diamond indices, a factory diamond set bezel with quadrant rubies, and a matching 18k yellow gold President bracelet with a signed hidden deployant clasp. Furthermore, this watch remains in fantastic condition throughout, with a light warm even patination and is accompanied by papers dating to circa 1998.

An 'elevated' Day-Date, for when the standard fare of solid gold won't cut it.

Overall Condition

The case is in outstanding condition overall showing signs of light recent professional refinishing and faint wear from careful handling. Sunburst champagne dial with applied factory diamond indices is in fantastic condition with matching handset. 18K Yellow gold diamond set bezel with quadrant rubies. Signed crown.

Brand Story

+
Though much younger than many of its heavy-hitting horological cousins, Rolex has been at the fore of contemporary watch design virtually since its inception in 1905 by founder Hans Wilsdorf. A veritable marketing genius, Wilsdorf understood the power of story, associating his watches with the most notable and intrepid athletes, explorers, soldiers and politicians of the 20th century. His efforts were clearly successful: Today, the word “Rolex” is nearly synonymous in the minds of millions around the word with “watch.”

From the early waterproof Oyster case of the 1920s through to the ultra-complicated Sky Dweller of today, Rolex models and innovations have captivated a global audience and permeated the zeitgeist unlike those of any other brand. Whether it’s a simple, time-only Air King, a function-first Submariner or a complicated GMT Master II for the jet set, a Rolex commands a certain respect on the wrist and says something about the discerning eye of its owner.

From the swimming of the English channel in 1927 to the scaling of Mt. Everest in 1953, Rolex watches have been associated with adventure for the better part of a century. Despite its association since the 1970s more with luxury and status than with commando operations behind enemy lines or sporting achievements, Rolex still makes one of the most robust timepieces available on the contemporary market. And the company continues to support scientific endeavors around the world.

Interestingly, for most of the firm’s history, Rolex largely did not produce its components in-house, including its movements. (Indeed, hand-wound Daytonas sold today at auction for eye-watering prices feature run-of-the-mill Valjoux movements that feature in watches from hundreds of other brands). It wasn’t until the early 21st century that Rolex became the vertically integrated manufacturing behemoth that it is today, purchasing everything from movement manufacturers to bracelet companies. (Notably, the Crown even forges its own gold.)

Whether one is attracted to the rich history of the brand or simply finds its products notable from an investment perspective, Rolex is a company whose wares are guaranteed to remain a benchmark for horological quality forever.

A:S Guarantee

+

Our Pledge

Analog:Shift stands behind the authenticity of our products in perpetuity.

Condition

Since our pieces are vintage or pre-owned, please expect wear & patina from usage and age. Please read each item description and examine all product images.

Warranty

We back each Analog:Shift vintage timepiece with a one-year mechanical warranty from the date of purchase.

International Buyers

Please contact us prior to purchase for additional details on shipping and payment options.

Shipping & Returns

+

All of our watches include complementary insured shipping within the 50 states.

Most of our products are on hand and will ship directly from our headquarters in New York City. In some cases, watches will be shipped directly from one of our authorized partners.

We generally ship our products via FedEx, fully insured, within 5 business days of purchase. An adult signature is required for receipt of all packages for insurance purposes. Expedited shipping is available at an additional cost. We are also happy to hand deliver your purchase in Manhattan or you may pick it up at our showroom.

Returns must be sent overnight or by priority international delivery, fully insured and paid for by the customer. A restocking fee may apply. Watches must be returned in the same condition as initially shipped.

We welcome international buyers, please contact us prior to purchase for additional details on shipping and payment options.

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