We are a couple of guys based in New York City with a passion for bespoke style, substance, and authenticity. Admittedly, we appreciate ALL well-crafted and precious things, from fine single-malts to handmade cordovan bluchers, but we have a special and earnest love for the world of vintage goods, in particular, the world of vintage and luxury timepieces. We love the stories and histories vintage watches contain and the unparalleled craftsmanship with which they were made, often harking back to an era when raw value was respected and a firm handshake was unflappable. Most importantly, we enjoy them for the works of wearable art that they are. We've had it with digital...we are 100% analog.
Our goal is to find and bring to market a small collection of exceptional vintage and contemporary timepieces. All of our items are hand-picked by our team, representing horologically interesting, important and desirable pieces. Essentially, we scour the market for the best available wristwatches, authenticate them and present them to you in an honest and straightforward manner.
We are here to help you buy a watch — not sell you one.
James' passion for vintage timepieces came from his grandfather, who bequeathed to him part of his collection upon his passing. After years as a brand ambassador in the luxury automotive industry, James identified a void in the timepiece market, and developed his expertise and network of industry connections into a brand dedicated to curating exceptional vintage timepieces for the discerning enthusiast.
When he's not scouring the planet for interesting and iconic timepieces, he writes about cars and watches for a number of well-respected publications. In his free time, you can generally find him cruising around in his '67 Porsche or holding court at a pub in Hell's Kitchen with a cold pint in hand.
Jacob's interest in watches is rooted in a love for all things mechanical. From old cameras and typewriters to cars and firearms, Jacob has a deep affinity for intelligently-designed, beautiful machines. As Chief Operating Officer, Jacob oils the gears of analog/shift, overseeing the day-to-day operations of the company.
Outside of analog/shift, Jacob is a freelance writer, spinning yarns about anything that involves fine single malts (preferably of the Islay variety), fly-fishing and the great outdoors.
David stumbled upon analog/shift as a private collector and bonded with the team immediately over a shared loved of vintage watches. Since his grandfather gifted him his first Mickey Mouse watch two decades ago, David has been enamored with timepieces, and his collection now focuses on Heuer, Rolex and Tudor chronographs.
When he’s not at the office or busy pursuing his umpteenth degree- this time in structural engineering- you’ll find David enjoying a glass of bourbon at a local dive bar or cycling through Central Park.
Vintage: our primary focus is in vintage sport and luxury timepieces, generally dating from the 1950's through the 1980's. We feel that these products represent the best in design and manufacture from American, Swiss and Japanese watchmakers.
Contemporary Classics: we occasionally offer modern pieces, more recently manufactured wristwatches that have the same elements of design and quality that we seek with our vintage products.
Off-Beat: we will also offer a small selection of accessory items and bespoke products from our like-minded colleagues and friends in the men's fashion and luxury lifestyle industries.